Hollister Educates Gen Z Customers in New Voting Campaign

Total Retail Talks · October 12, 2020 · 15 min

Summary

In episode 268 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jacee Scoular, director of brand marketing strategy at Hollister, a global teen brand. Listen in as Scoular discusses why Hollister decided to launch its "Show Up for 2020" voting campaign, the elements of the effort, and the demographics of the brand's customer base. Scoular details…

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