This episode delivers critical updates for ecommerce sellers, focusing on new developments from TikTok Shop and Amazon. It covers TikTok's ambitious growth plans and increasing seller fees, alongside Amazon's new advertising features like theme-based targeting for Sponsored Brands, Alexa ad placements, and video-only creatives. Ecommerce operators will learn about adapting their strategies to these platform changes and leveraging new tools for improved visibility and sales.
Key takeaways
Prepare for TikTok Shop's increased seller fees (6% now, 8% by July) and adjust pricing or margins accordingly, while still recognizing it's generally lower than Amazon's 15%.
Experiment with Amazon Sponsored Brands' new theme targeting options to discover new keywords and reach relevant audiences, even if you primarily use other keyword research tools.
Explore Amazon DSP's new Alexa supply source for display ads to reach incremental customers as Amazon potentially integrates more AI into Alexa's shopping experience.
Leverage Amazon Sponsored Brands' new video-only creatives to create engaging, autoplaying video ads at the top of search results for increased brand impression share.
Utilize new brand-tailored promotions in international Amazon marketplaces (UK, Germany, Spain, Italy, France, Mexico, Canada) to retarget and engage specific customer segments like repeat or high-spend customers.
Amazon’s new fee policy is shaking up the game for sellers with high return rates. But that’s not all - we’re also unwrapping TikTok Shop’s leap into markets like Mexico and Europe. This and more buzzing news on this episode!
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Prepare for TikTok Shop's increased seller fees (6% now, 8% by July) and adjust pricing or margins accordingly, while still recognizing it's generally lower than Amazon's 15%.
What does this episode say about paid acquisition?
Experiment with Amazon Sponsored Brands' new theme targeting options to discover new keywords and reach relevant audiences, even if you primarily use other keyword research tools.
What does this episode say about ai & automation?
Explore Amazon DSP's new Alexa supply source for display ads to reach incremental customers as Amazon potentially integrates more AI into Alexa's shopping experience.
What does this episode say about dtc strategy?
Leverage Amazon Sponsored Brands' new video-only creatives to create engaging, autoplaying video ads at the top of search results for increased brand impression share.
What does this episode say about amazon & marketplaces?
Utilize new brand-tailored promotions in international Amazon marketplaces (UK, Germany, Spain, Italy, France, Mexico, Canada) to retarget and engage specific customer segments like repeat or high-spend customers.
