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Helium 10 Buzz 2/15/23: Amazon Live | Walmart Closures | Dead Bat Sales | PPC Tip

Serious Sellers Podcast · February 15, 2023 · 18 min

Summary

This episode delivers key updates for Amazon and Walmart sellers, highlighting the growing potential of livestream shopping in the US market and crucial changes to Amazon's new seller incentives. It also provides a valuable PPC tip using Helium 10 Atomic, making it essential listening for anyone looking to optimize their marketplace strategies and stay ahead of ecommerce trends.

Key takeaways

Themes

amazon & marketplacespaid acquisitionretail & omnichannelai & automation

Topics covered

livestream shoppingamazon livewalmart ecommerceamazon seller incentivesppc campaignshelium 10 atomicamazon search rankingecommerce platformstemu

Episode description

In this episode, we cover the latest news in the Amazon, Walmart, and E-commerce space. We also share cool resources to find search glitches and training to help you manage your PPC campaigns.

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Questions answered using this episode

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Frequently asked about this episode

What does this episode say about amazon & marketplaces?
Explore livestream shopping (e.g., Amazon Live) as a new sales channel, drawing inspiration from its success in China, and watch for future Helium 10 episodes featuring Amazon Live experts.
What does this episode say about paid acquisition?
If you're a new Amazon seller, expedite your product listing to take advantage of the New Seller Incentives program, as the eligibility window is shrinking from one year to three months starting March 1.
What does this episode say about retail & omnichannel?
Utilize Helium 10 Atomic to efficiently manage and optimize your PPC campaigns on Amazon.
What does this episode say about ai & automation?
Monitor the Helium 10 Amazon Anomaly Tracker (h10.me/asa) to identify widespread Amazon search glitches that might impact your product's ranking and indexing.
What does this episode say about amazon & marketplaces?
Be aware of emerging ecommerce platforms like Temu, which are heavily investing in US market penetration and could impact Amazon's market share.

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