Lynn Power, the founder of clean haircare brand MASAMI, gave a perfect example on the Amazon Legends Podcast of how to use Amazon Live for more than just a quick sale. Coming from a career in corporate advertising, she knew that building a brand on Amazon required a strong narrative. For MASAMI, whose products are all about clean and premium ingredients, simply showing a product image wasn
Cited episodes (8)
Episode 186: Why Amazon Live is the most cost effective marketing strategy with Vincenzo Toscano
Vincenzo Toscano makes a strong case for Amazon Live as a cost-effective, high-conversion tool for almost any seller.
Open episode → · The Smartest Amazon Seller · Apple · Spotify
How to Leverage Amazon Influencer and Amazon Live to Beat The Competition - Carlos Alvarez - Amazon Legends - Episode #329
Carlos Alvarez breaks down how to integrate influencers into your Amazon Live strategy to scale your reach and sales.
Leveraging Amazon Posts and Amazon Live - Lynn Power - Amazon Legends - Episode #157
The founder of MASAMI haircare explains her brand-first approach to using Amazon Posts and Live to tell a story.
