Helium 10 Buzz 11/16/22: Amazon Advertising Updates | TikTok & Youtube Shopping | Drone Deliveries

Serious Sellers Podcast · November 16, 2022 · 23 min

Summary

This episode provides a concentrated download of crucial updates for Amazon sellers, covering recent advertising changes, the burgeoning opportunities in TikTok and YouTube shopping, and a glimpse into the future with drone deliveries. It also offers a practical guide to leveraging the Helium 10 Search Expander tool for optimizing product visibility and discovering new keywords.

Key takeaways

• Master new Amazon ad formats and bidding strategies to maximize ROI, focusing on Sponsored Products, Brands, and Display.
• Explore TikTok and YouTube Shopping as viable new sales channels, understanding their unique features for influencer marketing and shoppable content.
• Utilize the Helium 10 Search Expander tool for in-depth keyword research, competitive analysis, and product listing optimization on Amazon.
• Stay informed on advancements in drone delivery and other logistics innovations to anticipate future impacts on shipping and customer expectations.
• Understand the synergies and differences between Amazon and social commerce platforms to create a multi-channel advertising strategy.

Themes

Topics covered

Episode description

In this episode, we cover the latest news about Amazon, E-commerce marketplaces inside TikTok and YouTube, and learn how to use the search expander tool.

Related episodes

• How AI is Revolutionizing Print-on-Demand — David Hooker | How AI Changes Print-On-Demand, How AI Creates Photorealistic Mockups, What Traits Make Sellers Successful, How Printify’s Global Fulfillment Cuts Risk, Why Gen Z Demands Personalization (#484)— Ecommerce Coffee Break
• The Bouquet Theory of Building a Brand From Zero | Ep 974— The Game with Alex Hormozi
• "How Do You Know When to Pivot?" Here's What 13 Businesses Actually Did— Shopify Masters
• AI, Data, and Platform Wars: Is Your Brand Set Up to Win? — Mark Rubin | How AI Changes Ecommerce Operations, What Strong Tech Setups Brands Need, How Platform Wars Hurt Brands, What Agentic AI Means Today, How Winning Brands Prepare Ahead (#483)— Ecommerce Coffee Break
• The Meta Playbook That Took True Sea Moss Beyond Nine Figures— Marketing Operators
• How Sundar Pichai is rethinking Google for the AI era— Decoder with Nilay Patel

Frequently asked about this episode

What does this episode say about amazon & marketplaces?

Master new Amazon ad formats and bidding strategies to maximize ROI, focusing on Sponsored Products, Brands, and Display.

What does this episode say about paid acquisition?

Explore TikTok and YouTube Shopping as viable new sales channels, understanding their unique features for influencer marketing and shoppable content.

What does this episode say about retail & omnichannel?

Utilize the Helium 10 Search Expander tool for in-depth keyword research, competitive analysis, and product listing optimization on Amazon.

What does this episode say about ai & automation?

Stay informed on advancements in drone delivery and other logistics innovations to anticipate future impacts on shipping and customer expectations.

What does this episode say about amazon & marketplaces?

Understand the synergies and differences between Amazon and social commerce platforms to create a multi-channel advertising strategy.

Listen

Listen on SpotifyListen on Apple PodcastsShow website