This episode covers significant developments for Amazon and Walmart sellers, including TikTok's foray into US fulfillment, Amazon's extended holiday return window, and Walmart's push for Indian exporters. It also details new Helium 10 Chrome extension features for keyword and product research. This is essential listening for marketplace sellers looking to stay ahead of platform changes and optimize product research.
Key takeaways
TikTok is building out a US fulfillment network, similar to FBA, signaling a potential shift towards direct e-commerce selling within the platform. Sellers should monitor this for future sales channel opportunities.
Amazon has extended its holiday return window for 2022 purchases made between October 11 and December 25 to allow returns until January 31. Factor this into Q4 sales and inventory planning, as returns may be delayed.
Walmart is actively recruiting Indian exporters for its US and Canada marketplaces, removing previous barriers to entry. Indian sellers should explore this expanded opportunity.
Utilize Helium 10's new X-ray Keywords and Search Expander tools within the Chrome extension for in-depth keyword analysis on Amazon product and search results pages, helping to identify top-performing keywords and discover new niches.
Keep an eye on Amazon advertising updates, specifically the ability to create ad groups within Sponsored Brand campaigns, which will allow for more granular targeting and campaign optimization once fully rolled out.
In this episode, we discuss the latest news in Amazon, Walmart, and E-commerce. Discuss the latest tips and features of Helium 10 tools to help your business crush it.
What does this episode say about amazon & marketplaces?
TikTok is building out a US fulfillment network, similar to FBA, signaling a potential shift towards direct e-commerce selling within the platform. Sellers should monitor this for future sales channel opportunities.
What does this episode say about supply chain & operations?
Amazon has extended its holiday return window for 2022 purchases made between October 11 and December 25 to allow returns until January 31. Factor this into Q4 sales and inventory planning, as returns may be delayed.
What does this episode say about paid acquisition?
Walmart is actively recruiting Indian exporters for its US and Canada marketplaces, removing previous barriers to entry. Indian sellers should explore this expanded opportunity.
What does this episode say about ai & automation?
Utilize Helium 10's new X-ray Keywords and Search Expander tools within the Chrome extension for in-depth keyword analysis on Amazon product and search results pages, helping to identify top-performing keywords and discover new niches.
What does this episode say about amazon & marketplaces?
Keep an eye on Amazon advertising updates, specifically the ability to create ad groups within Sponsored Brand campaigns, which will allow for more granular targeting and campaign optimization once fully rolled out.
