Harry & David's Brand Redesign Points to Digital Future

Total Retail Talks · January 2, 2018 · 11 min

Summary

In episode 124 of Total Retail Talks, Oscar Castro, vice president, e-commerce and marketing at Harry & David, discusses the gourmet food brand's recent redesign. Castro touches on how new functionalities added to Harry & David's website will improve its customers’ experiences, and offers advice for other retailers that are considering a brand redesign, including…

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