H2O+ Beauty Rebrands With Renewed Focus on Digital

Total Retail Talks · May 31, 2016 · 7 min

Summary

In episode 37 of Total Retail Talks, I interview Joy Chen, CEO of skincare brand H2O+ Beauty. Last year, H2O+ Beauty announced a brand relaunch, shifting the focus of its business from manufacturing to innovation and e-commerce; launching new product lines; introducing new channels of digital communication for its customers; and amplifying H2O+ Beauty's brand…

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