Unlock significant sales growth and SEO benefits by mastering affiliate marketing. This episode with expert Dustin Howes lays out a clear, actionable roadmap for Shopify store owners, covering everything from program setup and affiliate recruitment to tracking performance and differentiating between influencers and affiliates.
Key takeaways
Implement coupon codes strategically within your affiliate programs to incentivize purchases and track conversions accurately.
Select an affiliate platform that aligns with your business needs and provides robust tracking capabilities, such as ShareASale or Refersion.
Actively recruit affiliates by understanding your ideal partner profile and differentiating between genuine affiliates and broader influencer marketing.
Optimize your affiliate program for SEO by encouraging affiliates to create high-quality content that naturally links back to your store, improving organic search rankings.
Before launching, clearly define your affiliate marketing goals and how they integrate with your overall business strategy to avoid common pitfalls.
For our second episode of our influencer marketing series, we are joined by affiliate marketing expert, Dustin Howes, to discuss how affiliate marketing can work for your brand!Dustin Howes is a partnership nerd spreading the good word about performance marketing. He is the founder and chief coach at Perfmm.com where he trains digital marketers how to optimize their affiliate programs. Key Takeaways:0:00 Introduction2:19 About Dustin4:43 What is affiliate marketing?6:14 How affiliate marketing works11:02 Using coupons with affiliate marketing17:56 How to track affiliate marketing22:12 Using the right affiliate platforms29:10 How to find the right affiliates31:21 The difference between influencers and affiliates34:00 Conclusion36:12 The question to ask when starting in affiliate marketingDustin offers audits and private consultations, and today is offering our listeners a FREE 15-minute consultation to any business owners out there looking for help. Free 15-Minute consultation for WWS listeners - https://dustinhowes.com/wwsThroughout this series, ALL Winning With Shopify listeners get a FREE Influencer Marketing Session to discuss and plan your brands influencer marketing strategy. Book your session via this link - https://winningwithshopify.com/influencerWebsite: https://winningwithshopify.com/Instagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifyYouTube: https://www.youtube.com/@winningwithshopifySpec: <a href='https:
What does this episode say about shopify & ecommerce platforms?
Implement coupon codes strategically within your affiliate programs to incentivize purchases and track conversions accurately.
What does this episode say about paid acquisition?
Select an affiliate platform that aligns with your business needs and provides robust tracking capabilities, such as ShareASale or Refersion.
What does this episode say about organic & seo?
Actively recruit affiliates by understanding your ideal partner profile and differentiating between genuine affiliates and broader influencer marketing.
What does this episode say about brand & content?
Optimize your affiliate program for SEO by encouraging affiliates to create high-quality content that naturally links back to your store, improving organic search rankings.
What does this episode say about shopify & ecommerce platforms?
Before launching, clearly define your affiliate marketing goals and how they integrate with your overall business strategy to avoid common pitfalls.
