Getting People Educated on SMS Marketing | Alicia Thomas | Postscript
Honest Ecommerce · with Alicia Thomas · November 9, 2020 · 19 min
Summary
This episode emphasizes a customer-centric approach to SMS marketing, contrasting it with traditional email blasts. It highlights how businesses can leverage SMS for more personal customer engagement and provide actionable strategies for building relationships rather than just pushing promotions. The discussion also touches on the explosive growth of e-commerce during the pandemic and the strong community within the Shopify ecosystem, but the core value lies in respectful and effective SMS marketing.
Key takeaways
SMS marketing should prioritize empathy and customer-centricity over aggressive 'batch and blast' tactics to avoid list fatigue and high unsubscribe rates.
Brands should aim for quality over quantity in SMS campaigns, questioning whether each message is truly worthy of a customer's immediate attention and limiting sends to avoid overwhelming subscribers.
Beyond promotions, utilize SMS for conversational marketing to build deeper customer relationships, similar to how brands like Empathy Wines engage customers with friendly, timely messages.
Leverage SMS for personalized communication by segmenting audiences based on past behavior to deliver relevant messages.
Explore complimentary SMS certification courses and resources like ReallyGoodTexts.com to learn best practices and effective strategies.
Alicia Thomas is the director of community at Postscript. Previously, she was an early employee at the profitable high-velocity marketing platform, Klaviyo, where she helped to make more than 10X the company. On this podcast, we talk about the awesome Ecommerce community, their first in the world SMS Certification Course, the difference between email and SMS, and so much more! To learn more, visit: honestecommerce.co Resources: Get SMS Marketing certified for FREE! Register here: postscript.io/sms-marketing-certification Find great SMS marketing examples at ReallyGoodTexts.com Alicia’s Twitter: @thealiciathomas Email Alicia alicia@postscript.io if you have SMS questions Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free! Visit klaviyo.com/honest to schedule a demo! Visit postscript.io/install for a free 30-day trial!
SMS marketing should prioritize empathy and customer-centricity over aggressive 'batch and blast' tactics to avoid list fatigue and high unsubscribe rates.
What does this episode say about dtc strategy?
Brands should aim for quality over quantity in SMS campaigns, questioning whether each message is truly worthy of a customer's immediate attention and limiting sends to avoid overwhelming subscribers.
What does this episode say about customer retention?
Beyond promotions, utilize SMS for conversational marketing to build deeper customer relationships, similar to how brands like Empathy Wines engage customers with friendly, timely messages.
What does this episode say about email & sms?
Leverage SMS for personalized communication by segmenting audiences based on past behavior to deliver relevant messages.
What does this episode say about email & sms?
Explore complimentary SMS certification courses and resources like ReallyGoodTexts.com to learn best practices and effective strategies.
