Getting Discounts on Other People's Mistakes | Mike Jackness | Terran

Honest Ecommerce · with Mike Jackness · August 16, 2021 · 39 min

Summary

This episode reveals how to strategically acquire existing Amazon brands, leveraging others

Key takeaways

• Evaluate if buying an existing brand aligns with your growth goals; consider it for faster scaling and proven products.
• Conduct thorough due diligence on any potential acquisition, focusing on financials, supply chain, and customer service records.
• Develop a clear strategy for integrating acquisitions, including optimizing existing listings and diversifying sales channels.
• Balance Amazon sales with a standalone Shopify store to build brand equity and reduce reliance on a single platform.
• Explore opportunities to acquire underperforming brands at a discount by identifying market inefficiencies or seller mistakes.

Themes

Topics covered

Episode description

Mike Jackness is the CEO of four Amazon brands that together, make up Terran LLC. He's also the Co-Founder of Ecomcrew - a blog and podcast focused on helping sellers with their ecommerce journey, and the #1 resource for anything ecommerce and Amazon related. On this podcast, we talk about buying brands vs starting brands, the pros and cons of having a stand-alone content site, balancing the Shopify and Amazon side of Terran, and so much more! To learn more, visit: http://honestecommerce.co Resources: Get advice to grow your ecom business ecomcrew.com Listen to Chase’s guest episode ecomcrew.com/e391-chase-clymer Connect with Mike linkedin.com/in/mikejackness Visit Terran’s brands terran.com/sites Check out the Lean Startup theleanstartup.com/principles Scale your business with electriceye.io Level up your customer support gorgias.grsm.io/honest Get a free trial at klaviyo.com/honest Get a 14-day free trial at getmesa.com/honest Get 1 month of automated Shopify backups for free at rew

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Frequently asked about this episode

What does this episode say about amazon & marketplaces?

Evaluate if buying an existing brand aligns with your growth goals; consider it for faster scaling and proven products.

What does this episode say about shopify & ecommerce platforms?

Conduct thorough due diligence on any potential acquisition, focusing on financials, supply chain, and customer service records.

What does this episode say about founder & leadership?

Develop a clear strategy for integrating acquisitions, including optimizing existing listings and diversifying sales channels.

What does this episode say about supply chain & operations?

Balance Amazon sales with a standalone Shopify store to build brand equity and reduce reliance on a single platform.

What does this episode say about amazon & marketplaces?

Explore opportunities to acquire underperforming brands at a discount by identifying market inefficiencies or seller mistakes.

Listen

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