Fractional Increases for Game Changing Wins | Garth Watrous | American Hat Makers
Honest Ecommerce · with Garth Watrous · August 15, 2022 · 30 min
Summary
This episode dives into American Hat Makers' 50-year journey, highlighting their adaptation from selling handmade hats out of a Chevy to a thriving e-commerce business. Garth Watrous, second-generation owner, shares insights on the critical shift from a
Key takeaways
Prioritize traffic: A beautiful website is useless without a strategy to drive visitors. Focus on marketing from day one, not just website development.
Embrace D2C in new forms: While traditional D2C involved physical interactions, today's D2C leverages online platforms and digital marketing to connect directly with customers.
Leverage data for AOV improvement: Utilize tools like Hotjar to understand user behavior and optimize your site for increased average order value, possibly through product recommendations or upsells.
Adopt a mobile-first approach: Ensure your website is not just mobile-compatible but designed from the ground up for an optimal mobile experience, as this is where a significant portion of traffic comes from.
Don't shy away from expert help and delegation: Recognize when internal resources are insufficient and seek external experts for specialized tasks like web development or marketing, freeing up your team to focus on core competencies.
On this episode, we talk about how the “Field of Dreams” approach sets you up for failure, the not-so-glamorous part of being an entrepreneur, the things that entrepreneurs are scared of, and so much more!
Prioritize traffic: A beautiful website is useless without a strategy to drive visitors. Focus on marketing from day one, not just website development.
What does this episode say about brand & content?
Embrace D2C in new forms: While traditional D2C involved physical interactions, today's D2C leverages online platforms and digital marketing to connect directly with customers.
What does this episode say about conversion & cro?
Leverage data for AOV improvement: Utilize tools like Hotjar to understand user behavior and optimize your site for increased average order value, possibly through product recommendations or upsells.
What does this episode say about founder & leadership?
Adopt a mobile-first approach: Ensure your website is not just mobile-compatible but designed from the ground up for an optimal mobile experience, as this is where a significant portion of traffic comes from.
What does this episode say about dtc strategy?
Don't shy away from expert help and delegation: Recognize when internal resources are insufficient and seek external experts for specialized tasks like web development or marketing, freeing up your team to focus on core competencies.
