Fostering Relationships is Your Secret Superpower | Sadie Scheffer | Bread SRSLY
Honest Ecommerce · with Sadie Scheffer · October 11, 2021 · 33 min
Summary
Sadie Scheffer, founder of Bread SRSLY, shares key mindsets for ecommerce operators, particularly in the CPG space. She emphasizes the importance of delegation for growth and intentional relationship building with customers by aligning pricing with business value rather than underrating competitors. This episode is a must-listen for founders looking to build a resilient and values-driven brand.
Key takeaways
Don't undervalue your products: Price competitively to support your business model, not just to undercut competitors. This ensures sustainability and reflects brand value.
Prioritize delegation and hiring: Transition from handling all tasks to strategically delegating to a team. This frees up founders to focus on higher-level business growth.
Cultivate genuine brand values: Establish and communicate clear brand values to foster customer loyalty and guide business decisions beyond just sales.
Be intentional about relationship building: Focus on reciprocity and building strong customer relationships, as this is a powerful, often overlooked, growth driver.
Embrace the "accidental founder" journey: Be open to unexpected paths to entrepreneurship and be willing to pivot your role as the business grows, even if it means stepping back into operational roles periodically.
Sadie Scheffer (she/her) is the founder and CEO of Bread SRSLY, a gluten-free and vegan sourdough bread company in Berkeley, CA. On this podcast, we talk about mindsets you should have for delegating, how fostering reciprocity brings you success, why you should create brand values, and so much more! To learn more, visit: http://honestecommerce.co Resources: Buy gluten-free sourdough bread breadsrsly.com Connect with Sadie linkedin.com/in/sadie-scheffer-9846696a Sign up for Retail Ready by Allison Ball alliball.com/waitlist Get food business coaching and consulting with Sarah Delevan sarahdelevan.com/work-with-me-food-business-consultant Scale your business with electriceye.io Download Mesa at the Shopify App Store apps.shopify.com/mesa Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest Level up your customer support gorgias.grsm.io/honest Get a started with a free account at klaviyo.com/honest
What does this episode say about founder & leadership?
Don't undervalue your products: Price competitively to support your business model, not just to undercut competitors. This ensures sustainability and reflects brand value.
What does this episode say about dtc strategy?
Prioritize delegation and hiring: Transition from handling all tasks to strategically delegating to a team. This frees up founders to focus on higher-level business growth.
What does this episode say about brand & content?
Cultivate genuine brand values: Establish and communicate clear brand values to foster customer loyalty and guide business decisions beyond just sales.
What does this episode say about founder & leadership?
Be intentional about relationship building: Focus on reciprocity and building strong customer relationships, as this is a powerful, often overlooked, growth driver.
What does this episode say about founder & leadership?
Embrace the "accidental founder" journey: Be open to unexpected paths to entrepreneurship and be willing to pivot your role as the business grows, even if it means stepping back into operational roles periodically.
