Focus More On Creative That Will Sell And Less On Creative That Is Clever
eCommerce Fastlane · with Meredith & Ben (Biddyco) · November 19, 2021 · 38 min
Summary
This episode features Meredith and Ben from Biddyco, a performance marketing agency specializing in helping Shopify DTC brands scale paid traffic. They discuss overcoming rising ad costs and tracking challenges by focusing on compelling ad creative, optimizing campaigns, and implementing strategies to boost Average Order Value (AOV) and conversion rates. This is a must-listen for DTC brands struggling with customer acquisition profitability.
Key takeaways
Prioritize ad creative that clearly communicates value and drives sales over overly clever or artistic concepts.
Implement strategies to increase Average Order Value (AOV) in conjunction with paid acquisition efforts to improve profitability.
Continuously optimize and scale ad campaigns based on performance data and a deep understanding of customer acquisition costs.
Focus on 'scroll-stopping' ad creatives to combat rising ad costs and opaque tracking challenges in platforms like Facebook and Google.
Develop a holistic paid traffic strategy that integrates compelling creative with conversion rate optimization (CRO) tactics.
In today’s episode, my guests are Meredith & Ben the founders of Biddyco. They are a creative-driven performance marketing agency that helps Shopify DTC brands to sustainably scale their paid traffic.With ad costs rising and tracking becoming more opaque, it’s harder than ever for brands to profitably acquire new customers. Biddyco are leaders in designing scroll-stopping ad creative, optimizing and scaling campaigns, paired with a winning strategize to boost AOV + conversion rates. Hosted on Acast. See acast.com/privacy for more information.
