For Amazon FBA sellers, opportunities for new products still abound in 2019, despite increased competition. This episode outlines practical product research strategies to identify high-potential niches and products by looking beyond saturated categories and leveraging specific market indicators. It emphasizes a data-driven approach over passion-driven product selection to maximize success on the platform.
Key takeaways
Prioritize market opportunity over personal passion when selecting products; Amazon is an existing-demand marketplace, not a crowdfunding platform for novel inventions.
Identify product opportunities by targeting listings with a low number of reviews (e.g., 5-50 reviews) but high sales volume, indicating demand that isn't dominated by established sellers.
Look for products with sub-optimized images as an indicator of potential (ASINs with low-quality photos suggest an opportunity to enter with better visuals and capture market share).
Consider higher-priced items ($40-$200) for better profit margins, as customers are often less price-sensitive in this range, allowing for more advertising spend and potentially higher ROI.
Explore 'Merch by Amazon' as a lower-risk entry point for new sellers to test designs and niches without significant upfront inventory investment.
What does this episode say about amazon & marketplaces?
Prioritize market opportunity over personal passion when selecting products; Amazon is an existing-demand marketplace, not a crowdfunding platform for novel inventions.
What does this episode say about product & merchandising?
Identify product opportunities by targeting listings with a low number of reviews (e.g., 5-50 reviews) but high sales volume, indicating demand that isn't dominated by established sellers.
What does this episode say about analytics & attribution?
Look for products with sub-optimized images as an indicator of potential (ASINs with low-quality photos suggest an opportunity to enter with better visuals and capture market share).
What does this episode say about amazon & marketplaces?
Consider higher-priced items ($40-$200) for better profit margins, as customers are often less price-sensitive in this range, allowing for more advertising spend and potentially higher ROI.
What does this episode say about amazon & marketplaces?
Explore 'Merch by Amazon' as a lower-risk entry point for new sellers to test designs and niches without significant upfront inventory investment.
