In this episode, Bryan Yuris, VP of Performance Marketing at Express, reveals how their mobile app serves as a core anchor for cultivating brand loyalty and driving customer retention. He emphasizes the importance of adapting CRM and marketing strategies to evolving consumer behaviors, highlighting the success of their revamped loyalty program and personalized customer experiences powered by data.
Key takeaways
Invest in a robust mobile app to serve as a central hub for customer engagement and loyalty building.
Continuously adapt CRM and marketing strategies based on changing consumer behaviors and feedback.
Relaunch and refine loyalty programs by actively incorporating customer feedback to ensure offerings resonate.
Utilize data collection to personalize customer experiences across all touchpoints, especially within mobile and SMS channels.
Explore emerging CRM and marketing trends to identify future growth opportunities and optimize customer engagement.
This episode was recorded live at CRMC 2022 in Chicago. In episode 367 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Bryan Yuris, vice president of performance marketing at Express, a modern, multichannel apparel and accessories brand for men and women. Listen in as Yuris discusses his career background and current role (0:45), as well…
