Brett Curry from OMG Commerce discusses how ecommerce brands can effectively leverage YouTube Ads and the Google ecosystem for growth. The episode emphasizes the importance of understanding customer mindsets, strategic targeting, and crafting compelling video content, while also cautioning against unrealistic expectations and highlighting the need for data-driven decision-making.
Key takeaways
Don't just launch YouTube ads; first, understand the customer's mindset and search intent on the platform to tailor your messaging effectively.
Recognize that YouTube ads require longer, story-driven video content compared to other platforms like Facebook, as the video itself carries the primary message.
Leverage Google Ads for YouTube to utilize detailed targeting options like keyword targeting and custom audiences to reach users actively researching products.
Be realistic about return on ad spend (ROAS) expectations, especially when diversifying into new channels like YouTube or Amazon, as initial ROAS targets might need adjustment.
Integrate Amazon advertising, including Sponsored Products and DSP, as part of a holistic advertising strategy alongside Google Ads to accelerate growth.
Brett Curry is the CEO of OMG Commerce, a digital marketing agency and the host of the Ecommerce Evolution Podcast, highlighting what’s new and what’s next in Ecommerce. On this podcast, we talk about the crazy things you can do with YouTube ads, tips in creating custom audiences, why you should carefully consider Amazon, tempering your expectations on returns, and so much more. To learn more, visit: honestecommerce.co Resources: Brett’s LinkedIn page: linkedin.com/in/thebrettcurry OMG Commerce’s website omgcommerce.com eCommerce Evolution Podcast omgcommerce.com/ecommerce-evolution-podcast Chase’s guest episode on eCommerce Evolution: Episode 106 - Navigating the Shopify App Ecosystem in 2020: ecommerce-evolution-podcast/episode-106-navigating-shopify-app-ecosystem-2020-chase-clymer-honest-ecommerce Visit gorgias.grsm.io/honest to get your second month free. Visit klaviyo.com to schedule a demo! Visit postscript.io/install for a free 30-day trial!
What does this episode say about paid acquisition?
Don't just launch YouTube ads; first, understand the customer's mindset and search intent on the platform to tailor your messaging effectively.
What does this episode say about analytics & attribution?
Recognize that YouTube ads require longer, story-driven video content compared to other platforms like Facebook, as the video itself carries the primary message.
What does this episode say about brand & content?
Leverage Google Ads for YouTube to utilize detailed targeting options like keyword targeting and custom audiences to reach users actively researching products.
What does this episode say about amazon & marketplaces?
Be realistic about return on ad spend (ROAS) expectations, especially when diversifying into new channels like YouTube or Amazon, as initial ROAS targets might need adjustment.
What does this episode say about paid acquisition?
Integrate Amazon advertising, including Sponsored Products and DSP, as part of a holistic advertising strategy alongside Google Ads to accelerate growth.
