This episode provides critical, experience-based advice for ecommerce operators gearing up for Black Friday and Cyber Monday. It emphasizes proactive preparation, leveraging past data, and strategic ad management to maximize sales during this intense period, rather than reinventing the wheel with new offers.
Key takeaways
Start building audiences early (weeks in advance) with awareness campaigns to prime them for your BFCM offers, ensuring fresh eyes and a broader reach when promotions launch.
Prepare and schedule all Black Friday/Cyber Monday ads at least a week in advance to ensure they are approved by Facebook and ready to launch on time, avoiding last-minute panic or missed opportunities.
Review last year's BFCM performance to identify successful offers and ad creatives. Don't be afraid to reuse or slightly refresh proven offers, as past data is invaluable for predicting future success.
When making changes to active BFCM ad campaigns, duplicate the existing campaign rather than editing it directly. This preserves the 'learning' of the original ad set and allows you to test variations without disrupting performance.
Prioritize observation over intervention during BFCM. If ads are performing well, resist the urge to make changes, as this can reset Facebook's algorithm and disrupt optimization.
Black Friday & Cyber Monday are right around the corner! In the past years and especially this season, we have noticed a lull when it comes to sales for the period right before Black Friday/Cyber Monday. Don’t get discouraged! Instead, use this as an opportunity to prime your customers for the upcoming deals. This is […]
What does this episode say about paid acquisition?
Start building audiences early (weeks in advance) with awareness campaigns to prime them for your BFCM offers, ensuring fresh eyes and a broader reach when promotions launch.
What does this episode say about analytics & attribution?
Prepare and schedule all Black Friday/Cyber Monday ads at least a week in advance to ensure they are approved by Facebook and ready to launch on time, avoiding last-minute panic or missed opportunities.
What does this episode say about conversion & cro?
Review last year's BFCM performance to identify successful offers and ad creatives. Don't be afraid to reuse or slightly refresh proven offers, as past data is invaluable for predicting future success.
What does this episode say about paid acquisition?
When making changes to active BFCM ad campaigns, duplicate the existing campaign rather than editing it directly. This preserves the 'learning' of the original ad set and allows you to test variations without disrupting performance.
What does this episode say about paid acquisition?
Prioritize observation over intervention during BFCM. If ads are performing well, resist the urge to make changes, as this can reset Facebook's algorithm and disrupt optimization.
