This episode, featuring Amazon expert Kiri Masters, provides a deep dive into leveraging the full suite of Amazon tools beyond just basic selling. It offers actionable strategies for brands to optimize their presence, improve discoverability, and drive sales on the platform, making it a crucial listen for any ecommerce operator looking to maximize their Amazon channel performance.
Key takeaways
Explore and implement Amazon’s full suite of advertising options beyond sponsored products, including Sponsored Brands and Sponsored Display, to increase product visibility and market share.
Utilize Amazon’s brand-building tools such as A+ Content, Brand Stores, and Amazon Posts to differentiate your brand and enhance customer engagement.
Leverage Amazon Seller Central data and analytics to inform inventory management, pricing strategies, and marketing campaign optimizations.
Investigate and potentially integrate with Amazon programs like Subscribe & Save or Prime Exclusive Discounts to boost customer loyalty and sales velocity.
Consider Amazon Attribution to better understand the performance of external marketing efforts driving traffic to your Amazon listings.
Kiri Masters is the founder & CEO of Bobsled Marketing and marketplace institute and host of ECommerce BrainTrust. Author of Amazon Expansion Plan and new book Amazon for CMOs. We talk Amazon a lot on this podcast. I wanted to have Kiri on to discuss her philosophy both in how to expand and how to manage growth. We discuss some really interesting topics including: What CMOs of big brands know about Amazon that we don’t Who you need on your Amazon team How to assemble your own all-star Amazon team? How to take advantage of the full Amazon stack rather than just focusing on one area. Plus more!
What does this episode say about amazon & marketplaces?
Explore and implement Amazon’s full suite of advertising options beyond sponsored products, including Sponsored Brands and Sponsored Display, to increase product visibility and market share.
What does this episode say about paid acquisition?
Utilize Amazon’s brand-building tools such as A+ Content, Brand Stores, and Amazon Posts to differentiate your brand and enhance customer engagement.
What does this episode say about brand & content?
Leverage Amazon Seller Central data and analytics to inform inventory management, pricing strategies, and marketing campaign optimizations.
What does this episode say about amazon & marketplaces?
Investigate and potentially integrate with Amazon programs like Subscribe & Save or Prime Exclusive Discounts to boost customer loyalty and sales velocity.
What does this episode say about amazon & marketplaces?
Consider Amazon Attribution to better understand the performance of external marketing efforts driving traffic to your Amazon listings.
