To win on Amazon in 2024, brands must prioritize brand building and strategic merchandising over simply listing products. This episode reveals how Amazon is investing in brand-focused tools and why a long-term, strategic approach, similar to a marathon, is crucial for success amidst a more competitive landscape. Listeners will learn about new ad formats and platform integrations designed to enhance brand presence and drive demand on Amazon.
Key takeaways
Focus on building a cohesive brand experience on Amazon instead of just selling individual products. Amazon's tools increasingly support brand development, so leverage them to cultivate brand demand.
Implement vertical video ads for sponsored brands, as this new format is expected to be a significant driver of engagement.
Explore the new Amazon and Facebook integration, which allows customers to purchase Amazon products without leaving Facebook, opening new avenues for sales and audience reach.
Recognize that success on Amazon is a marathon, not a sprint. Be prepared for challenges and maintain a strategic, long-term perspective on growth, adapting to Amazon's evolving ecosystem.
Despite new competitors like Temu and Shein, Amazon remains dominant due to its quality control and delivery infrastructure. Continue to prioritize strategic efforts on Amazon, as these new platforms are unlikely to significantly impact its market share for established brands.
So much has changed on Amazon since we started helping sellers on the platform in 2016 (I can’t believe we’ve been in the Amazon game for 8 years).In this episode, I chat with Trenton Bodenbach, OMG Amazon Strategist. We discuss some new potential game-changers on Amazon for 2024, strategy, and who’s winning and who’s not on the platform.Here’s a quick look at a few of our topics:1) Vertical Video for Sponsored Brand Video. Sponsored Brand Video is one of our favorite Amazon ad types. It’s usually in the top 2-3 most effective ad types for the brands we work with. Now, it supports vertical video. Likely, you have more vertical video than anything else. Now, you can use it on Amazon. 2) Shop on Facebook. Amazon controls this for now, but likely there’s more to come. This will allow shoppers on Facebook to buy products directly from Amazon without leaving the Facebook app. 3) Amazon’s continued growth and dominance and what it means.4) Amazon storefronts, posts, and other tools for branding. We believe that building your BRAND on Amazon is the ultimate key to success. Not just selling stuff. And Amazon has more tools than ever to help you build your brand.
What does this episode say about amazon & marketplaces?
Focus on building a cohesive brand experience on Amazon instead of just selling individual products. Amazon's tools increasingly support brand development, so leverage them to cultivate brand demand.
What does this episode say about brand & content?
Implement vertical video ads for sponsored brands, as this new format is expected to be a significant driver of engagement.
What does this episode say about paid acquisition?
Explore the new Amazon and Facebook integration, which allows customers to purchase Amazon products without leaving Facebook, opening new avenues for sales and audience reach.
What does this episode say about dtc strategy?
Recognize that success on Amazon is a marathon, not a sprint. Be prepared for challenges and maintain a strategic, long-term perspective on growth, adapting to Amazon's evolving ecosystem.
What does this episode say about amazon & marketplaces?
Despite new competitors like Temu and Shein, Amazon remains dominant due to its quality control and delivery infrastructure. Continue to prioritize strategic efforts on Amazon, as these new platforms are unlikely to significantly impact its market share for established brands.
