This episode provides a concise and actionable roadmap for Amazon sellers navigating the 2024 landscape. It emphasizes the critical need to move beyond basic advertising, cultivate a strong brand, and implement sophisticated strategies to drive sustainable growth and profitability on the platform.
Key takeaways
Prioritize brand building on Amazon to differentiate products and foster customer loyalty, moving beyond transactional selling.
Implement advanced advertising strategies, focusing on incrementality and understanding true ROAS rather than just top-line ad spend.
Develop a holistic Amazon strategy that integrates advertising, brand excellent, and operational efficiency to achieve long-term success.
Focus on understanding the customer journey on Amazon and tailor listing content and ad targeting to different stages of the funnel.
Leverage Amazon's evolving ad features and reporting to gain deeper insights into campaign performance and optimize for profit.
So much has changed on Amazon since we started helping sellers on the platform in 2016 (I can’t believe we’ve been in the Amazon game for 8 years).In this episode, I chat with Trenton Bodenbach, OMG Amazon Strategist. We discuss some new potential game-changers on Amazon for 2024, strategy, and who’s winning and who’s not on the platform.Here’s a quick look at a few of our topics:1) Vertical Video for Sponsored Brand Video. Sponsored Brand Video is one of our favorite Amazon ad types. It’s usually in the top 2-3 most effective ad types for the brands we work with. Now, it supports vertical video. Likely, you have more vertical video than anything else. Now, you can use it on Amazon. 2) Shop on Facebook. Amazon controls this for now, but likely there’s more to come. This will allow shoppers on Facebook to buy products directly from Amazon without leaving the Facebook app. 3) Amazon’s continued growth and dominance and what it means.4) Amazon storefronts, posts, and other tools for branding. We believe that building your BRAND on Amazon is the ultimate key to success. Not just selling stuff. And Amazon has more tools than ever to help you build your brand.
Frequently asked about this episode
What does this episode say about amazon strategy?
Prioritize brand building on Amazon to differentiate products and foster customer loyalty, moving beyond transactional selling.
What does this episode say about brand building?
Implement advanced advertising strategies, focusing on incrementality and understanding true ROAS rather than just top-line ad spend.
What does this episode say about e-commerce advertising?
Develop a holistic Amazon strategy that integrates advertising, brand excellent, and operational efficiency to achieve long-term success.
What does this episode say about amazon strategy?
Focus on understanding the customer journey on Amazon and tailor listing content and ad targeting to different stages of the funnel.
What does this episode say about amazon strategy?
Leverage Amazon's evolving ad features and reporting to gain deeper insights into campaign performance and optimize for profit.
