This episode guides Shopify merchants through a post-mortem analysis of their Black Friday Cyber Monday (BFCM) campaigns. Learn to identify what worked, what didn't, and how to leverage those insights for future growth and profitability, moving beyond just revenue to understand the true impact on your business.
Key takeaways
Analyze BFCM performance beyond just gross revenue; focus on profitability, customer acquisition cost (CAC), and customer lifetime value (LTV).
Segment your BFCM customers into new vs. returning to accurately assess acquisition efficiency and customer retention efforts.
Evaluate the effectiveness of specific marketing channels and promotions by analyzing their contribution to sales and profit, not just traffic.
Conduct a qualitative review of your operational performance during BFCM, including website stability, fulfillment speed, and customer service response times.
Develop a post-BFCM action plan, incorporating lessons learned into your ongoing marketing calendar and operational improvements.
12/4/24 - Episode 147 Episode Summary In Episode 147 of the Shopify Solutions Podcast, recorded on Black Friday 2024, Scott Austin explores online Black Friday deals to extract valuable insights for e-commerce businesses. He begins by searching for "best gifts for holiday 2024," analyzing a Good Housekeeping article listing 28 recommended products. Using these items, he conducts targeted searches combining product names with terms like "Black Friday" or "Cyber Monday" to assess search resul...
Frequently asked about this episode
What does this episode say about bfcm strategy?
Analyze BFCM performance beyond just gross revenue; focus on profitability, customer acquisition cost (CAC), and customer lifetime value (LTV).
What does this episode say about e-commerce analytics?
Segment your BFCM customers into new vs. returning to accurately assess acquisition efficiency and customer retention efforts.
What does this episode say about growth marketing?
Evaluate the effectiveness of specific marketing channels and promotions by analyzing their contribution to sales and profit, not just traffic.
What does this episode say about operational efficiency?
Conduct a qualitative review of your operational performance during BFCM, including website stability, fulfillment speed, and customer service response times.
What does this episode say about bfcm strategy?
Develop a post-BFCM action plan, incorporating lessons learned into your ongoing marketing calendar and operational improvements.
