This episode provides a concise recap of Cyber 5 (Black Friday/Cyber Monday) 2020 performance. It offers valuable insights into the key trends and shifts observed during this critical ecommerce period, helping operators understand what worked and what didn't to inform future strategies.
Key takeaways
Analyze your Cyber 5 performance beyond just revenue; look at customer acquisition costs, average order value, and product-level profitability to identify optimization opportunities.
Focus on channel diversification for customer acquisition. Reliance on a single channel proved risky during Cyber 5, highlighting the need for a balanced approach across paid social, search, and emerging platforms.
Prepare for increased mobile conversion rates. Mobile commerce continued its strong growth trend, so ensure your mobile experience is seamless and optimized for speed and checkout.
Leverage this post-Cyber 5 period to survey new customers about their purchase journey and experience. This qualitative data is crucial for understanding pain points and improving future campaigns and customer retention.
Begin planning for next year's holiday season now. Analyze this year's data to identify successful strategies and areas for improvement, allowing ample time for comprehensive testing and implementation.
Cyber 5 Recap While holiday shopping is still in full swing at the time of this writing, we do have some preliminary numbers for the Cyber 5 2020 (Thanksgiving Thursday–Cyber Monday) and an early look at how Holiday 2020 as a whole is shaping up. Here are five key observations, so far, for Holiday 2020. We’re breaking every eCommerce record and it’s not even close. No surprise here, but this year marks a record for online sales for Thanksgiving, Black Friday, Cyber Monday and the entire Thanksgiving weekend. Adobe Analytics was predicting two years’ worth of growth being packed into this Holiday Shopping season. So far, we’re on track. It’s less about a single day, and more about the weekend. This has been the trend for the last few years where retailers and shoppers alike view the Cyber 5 as one big event rather than just the individual days of Black Friday and Cyber Monday. Cyber Monday is still the largest single day, with Black Friday coming in second place. However, Saturday, now dubbed Small Business Saturday, isn’t far behind. In fact, Black Friday this year was only 8% larger in total sales than Small Business Saturday. Here’s a quick look at how the Cyber 5 performed. A lot of this growth has come at the expense of in-store shopping. CNBC estimates that Black Friday in-store traffic was down 52% year over year, while curbside pickup is up 52%. Day Total Sales YoY Growth Thanksgiving (11/26/20) $5.1B 21.5% Black Friday (11/27/20) $9.03B 21.6% Small Business Saturday (11/28/20) $4.68B 30.19% Cyber Monday (11/30/20) $10.84B 15.1% Shipaggedon is real. I first heard this term on one of
What does this episode say about paid acquisition?
Analyze your Cyber 5 performance beyond just revenue; look at customer acquisition costs, average order value, and product-level profitability to identify optimization opportunities.
What does this episode say about dtc strategy?
Focus on channel diversification for customer acquisition. Reliance on a single channel proved risky during Cyber 5, highlighting the need for a balanced approach across paid social, search, and emerging platforms.
What does this episode say about conversion & cro?
Prepare for increased mobile conversion rates. Mobile commerce continued its strong growth trend, so ensure your mobile experience is seamless and optimized for speed and checkout.
What does this episode say about analytics & attribution?
Leverage this post-Cyber 5 period to survey new customers about their purchase journey and experience. This qualitative data is crucial for understanding pain points and improving future campaigns and customer retention.
What does this episode say about paid acquisition?
Begin planning for next year's holiday season now. Analyze this year's data to identify successful strategies and areas for improvement, allowing ample time for comprehensive testing and implementation.
