Cyber 5 Recap While holiday shopping is still in full swing at the time of this writing, we do have some preliminary numbers for the Cyber 5 2020 (Thanksgiving Thursday–Cyber Monday) and an early look at how Holiday 2020 as a whole is shaping up. Here are five key observations, so far, for Holiday 2020. We’re breaking every eCommerce record and it’s not even close. No surprise here, but this year marks a record for online sales for Thanksgiving, Black Friday, Cyber Monday and the entire Thanksgiving weekend. Adobe Analytics was predicting two years’ worth of growth being packed into this Holiday Shopping season. So far, we’re on track. It’s less about a single day, and more about the weekend. This has been the trend for the last few years where retailers and shoppers alike view the Cyber 5 as one big event rather than just the individual days of Black Friday and Cyber Monday. Cyber Monday is still the largest single day, with Black Friday coming in second place. However, Saturday, now dubbed Small Business Saturday, isn’t far behind. In fact, Black Friday this year was only 8% larger in total sales than Small Business Saturday. Here’s a quick look at how the Cyber 5 performed. A lot of this growth has come at the expense of in-store shopping. CNBC estimates that Black Friday in-store traffic was down 52% year over year, while curbside pickup is up 52%. Day Total Sales YoY Growth Thanksgiving (11/26/20) $5.1B 21.5% Black Friday (11/27/20) $9.03B 21.6% Small Business Saturday (11/28/20) $4.68B 30.19% Cyber Monday (11/30/20) $10.84B 15.1% Shipaggedon is real. I first heard this term on one of