EP1: 2024 Email, SMS & The Future of Retention Marketing

Send It! · with Chase Dimond · October 8, 2024 · 47 min

Summary

This episode dives into the future of retention marketing, specifically focusing on email and SMS strategies for 2024 and beyond. It highlights the importance of moving beyond basic sends to build a revenue-generating retention engine, providing actionable frameworks and templates for ecommerce marketers to optimize their customer journeys and campaigns.

Key takeaways

• Implement a retention engine focused on revenue generation, not just message volume, by mapping customer journeys and identifying key engagement points.
• Utilize the provided strategy and audit worksheets to pinpoint gaps in your current retention setup and translate high-level ideas into actionable plans.
• Leverage campaign and flow planning templates to structure core campaigns and high-impact automations for sustained customer engagement.
• Stay updated on evolving email and SMS best practices to adapt to privacy changes and platform updates, ensuring continued effectiveness of retention efforts.
• Focus on building long-term customer relationships through personalized and valuable content delivery across email and SMS channels.

Themes

Topics covered

Episode description

Ready to geek out on all things email and SMS marketing? In this first-ever episode of the 'Send It!' podcast, marketing masters Jimmy Kim and Chase Dimond break down everything you need to know about the wild world of email and SMS in 2024. From big changes like Apple’s iOS updates and privacy law curveballs to the surprising rise in deliverability standards—nothing is off-limits. With exclusive data straight from Sendlane, they spill the tea on trends like open rates, click rates, unsubscribe rates, and what’s really going down in those inboxes. They’ll also dive into how SMS is shaking up the game and what consumers are loving (or leaving). Thinking about 2025 already? So are they. Jimmy and Chase share their no-BS strategies to stay top-of-mind in your subscribers' inboxes—think killer design, smart audience management, and staying consistent without feeling like spam. Plus, get their hot takes on how to keep your emails landing where they belong—right in front of your customers. Here's what we're diving into: - State of Email Marketing in 2024—what’s hot, what’s not - The rise of deliverability standards - How privacy laws and iOS updates are changing the game - Deep dive into email metrics and SMS performance (real data, real talk) - Pro tips for keeping your audience engaged in 2025 - Future predictions for retention marketing and more Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com ______ 00:00 Teaser Trailer 00:48 Meet the Hosts: Jimmy Kim and Chase Dimond 02:02 State of Email Marketing in 2024 03:02 Key Changes in Email Deliverability 05:43 Impact o

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Frequently asked about this episode

What does this episode say about email & sms?

Implement a retention engine focused on revenue generation, not just message volume, by mapping customer journeys and identifying key engagement points.

What does this episode say about customer retention?

Utilize the provided strategy and audit worksheets to pinpoint gaps in your current retention setup and translate high-level ideas into actionable plans.

What does this episode say about email & sms?

Leverage campaign and flow planning templates to structure core campaigns and high-impact automations for sustained customer engagement.

What does this episode say about email & sms?

Stay updated on evolving email and SMS best practices to adapt to privacy changes and platform updates, ensuring continued effectiveness of retention efforts.

What does this episode say about email & sms?

Focus on building long-term customer relationships through personalized and valuable content delivery across email and SMS channels.

Listen

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