Ep 96: Big Shower Energy - Scaling Men's Self Care with Huron Founder Matt Mullenax

DTC Podcast · with Matt Mullenax · April 27, 2021 · 34 min

Summary

This episode with Huron founder Matt Mullenax offers a deep dive into scaling a men's self-care DTC brand. Learn how to build a brand by activating your community for invaluable insights, developing a strong replenishment strategy, and leveraging your product as a 'weapon' by doing what competitors can't or won't. Essential listening for any DTC operator looking to differentiate in a crowded market and foster genuine customer loyalty.

Key takeaways

• Activate your customer community to gain priceless insights and drive product development, rather than relying solely on internal assumptions.
• Identify what your competitors are unwilling or unable to do, and make those differentiating factors core to your brand and product strategy.
• Continuously test and optimize your product replenishment strategies to maximize customer loyalty and recurring revenue.
• Build a brand narrative around an unmet need or an outdated industry norm to create a strong, relatable connection with your target audience.

Themes

Topics covered

Episode description

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the podcast we have co-founder and CEO of Huron, Matt Mullenax. Huron is a men’s skin and shower care brand built on the premise that guys’ morning routines haven’t changed a whole lot since puberty. Queue the big shower energy. Here's what you'll hear on the pod: How to activate your community and gain priceless insight What "using your product as a weapon" means, and why you should be doing it How Huron is testing their product replenishment strategy Why doing what other brands can't and won't do is a tactical sweet spot Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

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Frequently asked about this episode

What does this episode say about dtc strategy?

Activate your customer community to gain priceless insights and drive product development, rather than relying solely on internal assumptions.

What does this episode say about brand & content?

Identify what your competitors are unwilling or unable to do, and make those differentiating factors core to your brand and product strategy.

What does this episode say about customer retention?

Continuously test and optimize your product replenishment strategies to maximize customer loyalty and recurring revenue.

What does this episode say about product & merchandising?

Build a brand narrative around an unmet need or an outdated industry norm to create a strong, relatable connection with your target audience.

Listen

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