Ep 9: $3K to $150K Email Marketing in 3 Months with CROSSNET's Chris Meade
DTC Podcast · with Chris Meade · May 20, 2020 · 37 min
Summary
This episode reveals how CROSSNET exploded from a bootstrapped idea to a major player, using an education-focused email marketing strategy to dramatically increase revenue from $3K to $150K in three months. Ecommerce operators will learn actionable tactics for leveraging email marketing tools like Wheelio, securing major retail partnerships through content, and scaling a novel product through strategic digital and retail channels.
Key takeaways
Implement an education-focused email marketing strategy to nurture leads and drive significant revenue growth, as CROSSNET did to jump from $3K to $150K monthly.
Utilize content marketing on platforms like LinkedIn to attract influential retail merchandisers and secure partnerships with major retailers such as Target, Dick's Sporting Goods, and Walmart.
Leverage lead capture tools like Wheelio strategically to boost email marketing performance and conversion rates without alienating customers.
Prioritize bootstrapping and lean startup methodologies to build a resilient and scalable DTC brand from initial concept to large-scale production.
Develop a novel product that generates strong consumer interest to simplify market penetration and brand building.
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When Chris messaged us over LinkedIn I was PUMPED. Crossnet is taking the world by storm, innovating a combination of Volleyball and Foursquare to create a truly NOVEL product that the world is lining up for. 🥾Hear how they BOOTSTRAPPED the company from flipping 10 orders to making orders of 22,000 units a pop. 🛒Hear how they used Linked In and classic content marketing to reach the influential retail merchandisers at Target, Dicks, and Walmart. 📩Learn how an education focused email marketing strategy and correct use of Wheelio went from driving $3K a month to $150K in just a few months. 🏋🏻♀️See someone working out on a balcony for the first time ever on the Hot Seat! Subscribe to DTC Newsletter - https://dtcnews.link/signup
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Implement an education-focused email marketing strategy to nurture leads and drive significant revenue growth, as CROSSNET did to jump from $3K to $150K monthly.
What does this episode say about dtc strategy?
Utilize content marketing on platforms like LinkedIn to attract influential retail merchandisers and secure partnerships with major retailers such as Target, Dick's Sporting Goods, and Walmart.
What does this episode say about retail & omnichannel?
Leverage lead capture tools like Wheelio strategically to boost email marketing performance and conversion rates without alienating customers.
What does this episode say about founder & leadership?
Prioritize bootstrapping and lean startup methodologies to build a resilient and scalable DTC brand from initial concept to large-scale production.
What does this episode say about email & sms?
Develop a novel product that generates strong consumer interest to simplify market penetration and brand building.
