Ep 88: AKNF Update - Pilothouse Sr. Media Buyer Raven Dixon Takes Over DTC+!!

DTC Podcast · with Raven Dixon · April 2, 2021 · 14 min

Summary

Raven Dixon, a seasoned Senior Media Buyer at Pilothouse, steps in as the new head of DTC+. This episode dives into her vision for building the DTC+ community, alongside fellow Pilothouse Senior Media Buyer Jacob Geary, who shares his strategies for growing the platform. Ecommerce operators will gain insights into leadership transitions within key industry platforms and the importance of community in DTC.

Key takeaways

• Raven Dixon's background as a Senior Media Buyer at Pilothouse informs her approach to leading DTC+, emphasizing practical, results-driven community building.
• Jacob Geary's growth strategies for DTC+ highlight the interplay between media buying expertise and platform expansion.
• The episode underscores the value of origin stories and career progression for media buyers, offering insights into developing expertise in performance marketing.
• DTC+ under Raven Dixon will prioritize active community engagement, aiming to create a collaborative space for DTC professionals.
• The episode hints at the strategic synergy between agency expertise (Pilothouse) and community platforms (DTC+) for driving growth in the DTC ecosystem.

Themes

Topics covered

Episode description

Subscribe to DTC Newsletter - https://dtcnews.link/signup Drumroll please 🥁🥁🥁 Please welcome Pilothouse Sr. Media Buyer Raven Dixon as the new head of DTC+! Raven has been a superstar guest on previous episodes of AKNF, and we're so excited to have her expertise and energy on our team. She's joined on today's pod by Pilothouse Sr. Media Buyer Jacob Geary. Listen to the pod for Jacob and Raven's media buyer origin stories, Jacob's strategy for growing DTC+, and Raven's exciting plans for building the DTC+ community. 🚀 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

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Frequently asked about this episode

What does this episode say about dtc strategy?

Raven Dixon's background as a Senior Media Buyer at Pilothouse informs her approach to leading DTC+, emphasizing practical, results-driven community building.

What does this episode say about paid acquisition?

Jacob Geary's growth strategies for DTC+ highlight the interplay between media buying expertise and platform expansion.

What does this episode say about founder & leadership?

The episode underscores the value of origin stories and career progression for media buyers, offering insights into developing expertise in performance marketing.

What does this episode say about brand & content?

DTC+ under Raven Dixon will prioritize active community engagement, aiming to create a collaborative space for DTC professionals.

What does this episode say about dtc strategy?

The episode hints at the strategic synergy between agency expertise (Pilothouse) and community platforms (DTC+) for driving growth in the DTC ecosystem.

Listen

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