Ep 77: Looking Around the Corner of iOS 14 With Scott Desgrosseilliers

DTC Podcast · with Scott Desgrosseilliers · February 23, 2021 · 41 min

Summary

This episode dives into the critical challenges of marketing attribution in the post-iOS 14 era, offering DTC brands practical insights to navigate signal loss and accurately measure ROI. Scott Desgrosseilliers, founder of Wicked Reports, shares his expertise on adapting attribution strategies, emphasizing first-party data and robust analytics to understand true marketing effectiveness amidst evolving data privacy landscapes.

Key takeaways

• Implement a robust first-party data strategy to maintain visibility into customer journeys and conversion paths, mitigating the impact of third-party data restrictions.
• Explore and adapt various attribution models beyond last-click, understanding their limitations and choosing models that provide a more holistic view of marketing effectiveness.
• Focus on server-side tagging and advanced analytics tools to improve data collection accuracy and overcome signal loss caused by platform changes like iOS 14.
• Prioritize understanding your true return on ad spend (ROAS) by integrating diverse data points and resisting reliance on single-platform reported metrics.
• Invest in continuous learning and adaptation of attribution strategies, recognizing that the landscape of data privacy and tracking is constantly evolving.

Themes

Topics covered

Episode description

Subscribe to DTC Newsletter - https://dtcnews.link/signup Need some help figuring out attribution? This is a topic every high level market loves to “geek out” on, but very few have it dialled to their complete satisfaction. With that in mind we sat down with Scott Desgrosseilliers, founder of Wicked Reports, an old school attribution wizard who built his first database at 10 and has put over 20,000 hours in on this topic. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

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Frequently asked about this episode

What does this episode say about analytics & attribution?

Implement a robust first-party data strategy to maintain visibility into customer journeys and conversion paths, mitigating the impact of third-party data restrictions.

What does this episode say about dtc strategy?

Explore and adapt various attribution models beyond last-click, understanding their limitations and choosing models that provide a more holistic view of marketing effectiveness.

What does this episode say about paid acquisition?

Focus on server-side tagging and advanced analytics tools to improve data collection accuracy and overcome signal loss caused by platform changes like iOS 14.

What does this episode say about analytics & attribution?

Prioritize understanding your true return on ad spend (ROAS) by integrating diverse data points and resisting reliance on single-platform reported metrics.

What does this episode say about analytics & attribution?

Invest in continuous learning and adaptation of attribution strategies, recognizing that the landscape of data privacy and tracking is constantly evolving.

Listen

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