Ep 73: Supercharging Your Growth with Super Coffee’s Ben Knox

DTC Podcast · with Ben Knox · February 8, 2021 · 43 min

Summary

This episode provides a deep dive into actionable strategies for DTC brands to thrive in an omnichannel world. Ben Knox of Super Coffee shares his expertise on diversifying acquisition channels beyond paid social, optimizing the e-commerce funnel, and leveraging subscriptions and SMS for sustainable growth. It challenges conventional ROAS thinking and offers a holistic view of scaling a brand effectively.

Key takeaways

• Don't fear Amazon; integrate it strategically into your acquisition channels.
• Master customer acquisition by focusing on subscription models and SMS marketing to build recurring revenue and direct customer relationships.
• Reduce over-reliance on paid social by diversifying your marketing mix and exploring alternative performance metrics beyond traditional ROAS.
• Thoroughly study and optimize your entire e-commerce funnel to identify and eliminate conversion roadblocks.
• Embrace ROAS agnosticism to make more holistic marketing investment decisions, considering brand building and long-term customer value alongside immediate returns.

Themes

Topics covered

Episode description

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week the cast chatted with Ben Knox, VP of Ecommerce and Growth at Super Coffee. Ben was a treat to listen to, offering insights on how to thrive in today’s omnichannel environment. This podcast was PACKED with valuable info, so we recommend you give it a full listen. Here's a taster of some of the most powerful Value Rockets from the guys’ chat with Ben: 🚀Why you shouldn't be afraid of Amazon 🚀 Why you should be studying your funnel 🚀 Ben's guide to mastering acquisition through subscription and SMS 🚀 Why you should consider reducing your dependency on paid social 🚀 A Case for ROAS Agnosticism (!?) Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

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Frequently asked about this episode

What does this episode say about dtc strategy?

Don't fear Amazon; integrate it strategically into your acquisition channels.

What does this episode say about amazon & marketplaces?

Master customer acquisition by focusing on subscription models and SMS marketing to build recurring revenue and direct customer relationships.

What does this episode say about paid acquisition?

Reduce over-reliance on paid social by diversifying your marketing mix and exploring alternative performance metrics beyond traditional ROAS.

What does this episode say about email & sms?

Thoroughly study and optimize your entire e-commerce funnel to identify and eliminate conversion roadblocks.

What does this episode say about dtc strategy?

Embrace ROAS agnosticism to make more holistic marketing investment decisions, considering brand building and long-term customer value alongside immediate returns.

Listen

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