Matt Halfhill, founder of Nice Kicks, explains why content-heavy businesses must transition from reselling to creating their own DTC products. He predicts that businesses relying on third-party products will struggle as manufacturers increasingly adopt DTC models. This episode offers key insights into building a successful content engine, tailoring content for specific audiences, and navigating future industry trends.
Subscribe to DTC Newsletter - https://dtcnews.link/signup Our pod guest this week is Matt Halfhill, founder of Nice Kicks - one of the most popular content websites in the footwear/streetwear industry. Matt spent years as a sneaker reseller, eeking out a healthy margin on platforms like eBay, but he soon realized the value is in creating your own product that you have the creative freedom to promote as you see fit. According to Matt’s predictions - if you rely on other people’s products, your days are numbered. Every producer is moving towards a DTC model in this time of profound change as legacy businesses across all industries adopt to the new norm. (Hello and welcome to DTC - you’re in the right place 😉) This is why product creation is a major initiative for Nice Kicks in 2021. Services and products are investing so heavily in content that it only makes sense that content websites are looking to create products. Take a listen to the full pod for discussion of the above, plus: ⚙️ Mechanics of a content machine 🧵Tailoring content for your audience’s audience 👟 2021 predictions 🔥 Hot takes on the sneaker resale market 👟 A sneaker aesthetics deep dive Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - <a href="https://dtcnews.link/p