Ep 59: The Power of Pinterest with Pins 4 Profit's Lindsay Shearer
DTC Podcast · with Lindsay Shearer · December 15, 2020 · 35 min
Summary
Even amidst market volatility, Pinterest has emerged as a surprisingly powerful and stable advertising platform for ecommerce. With a maturing algorithm and engaged users ready to purchase, Pinterest offers exceptional ROAS opportunities, particularly for top-of-funnel and retargeting campaigns. This episode breaks down how ecommerce brands can leverage Pinterest ads to consistently drive high-quality traffic and sales.
Key takeaways
Diversify advertising spend to include Pinterest given its stability and high purchase intent user base, especially when other platforms are volatile.
Focus on Pinterest for both Top-of-Funnel (TOF) awareness and retargeting campaigns to capitalize on high ROAS opportunities and low CPMs ($.50-$2.50).
Recognize that 83% of Pinterest users have made a purchase and their average household income exceeds $100K, indicating a high-value audience for ecommerce businesses.
Work with specialists in Pinterest advertising to develop a robust ad strategy tailored for ecommerce brands and agencies, exploring advanced tactics.
Utilize Pinterest as a key channel to fill marketing funnels and expand traffic sources, guarding against reliance on single, unpredictable ad platforms.
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📌 Pin Ads 4 the Win! 📌 With 2020 being a year of unpredictability & madness, a surprising contender for traffic & sales in Ecom has consistently shown up in Pinterest Ads! As the algorithm continues to mature on Pinterest, we’ve been getting some powerful results that are def turning heads. Here’s a snapshot of what we’re seeing:
✅ 83% of people on Pinterest have made a purchase
✅ 700M Users & growing on the platform
✅ $100K + the average household income of a :us: Pinterest user
✅ Crazy :arrow_up: ROAS opportunities on TOF & Retargeting
✅ Super :arrow_down: CPMs $.50-$2.50
✅ Maturing algorithm In the midst of the:
❌ volatility in both the world & consumer buying behavior
❌ unpredictability of almost all ad platforms
❌ account shut downs
❌ radically changing cross channel ad landscapes How are you filling your funnels? If you’re looking for another source of consistent high-quality traffic Pinterest has some serious power💥 !! Eric sat down with Lindsay Shearer who has one of the largest & industry-leading 📌 Pinterest ad agencies in the world called Pins4Profit and asked a ton of hard questions! Check out her deep dive into 📌 Pinterest ad strategy for Ecom brand owners & agencies. It’s time to expand your traffic sources!
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What does this episode say about paid acquisition?
Diversify advertising spend to include Pinterest given its stability and high purchase intent user base, especially when other platforms are volatile.
What does this episode say about brand & content?
Focus on Pinterest for both Top-of-Funnel (TOF) awareness and retargeting campaigns to capitalize on high ROAS opportunities and low CPMs ($.50-$2.50).
What does this episode say about analytics & attribution?
Recognize that 83% of Pinterest users have made a purchase and their average household income exceeds $100K, indicating a high-value audience for ecommerce businesses.
What does this episode say about paid acquisition?
Work with specialists in Pinterest advertising to develop a robust ad strategy tailored for ecommerce brands and agencies, exploring advanced tactics.
What does this episode say about paid acquisition?
Utilize Pinterest as a key channel to fill marketing funnels and expand traffic sources, guarding against reliance on single, unpredictable ad platforms.
