Ep 55: Mission Marketing for Hypergrowth with Tru Earth's Ryan McKenzie

DTC Podcast · with Ryan McKenzie · December 1, 2020 · 45 min

Summary

This episode features Ryan McKenzie, co-founder of Tru Earth, sharing how their eco-friendly laundry strip brand achieved 8408% revenue growth in two years by leveraging 'mission marketing.' Learn how to build a hyper-growth DTC brand by starting strategically small, fostering retail partnerships, and effectively utilizing influencer strategies aligned with your brand's core values and commitment to sustainability.

Key takeaways

• Develop a strong, authentic brand mission and integrate it into all marketing efforts to drive hypergrowth and connect with conscious consumers.
• Approach retail expansion by viewing retailers as collaborative partners rather than just sales channels.
• Implement influencer strategies that prioritize genuine alignment with your brand's mission for more authentic and effective reach.
• Start small and focused, building a solid foundation around a unique value proposition before aggressively scaling your DTC business.

Themes

Topics covered

Episode description

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on the pod, we have Ryan McKenzie, co-founder of eco-friendly laundry strip brand Tru Earth - Canada’s 2nd fastest growing startup. Tru Earth has seen a two-year revenue growth of 8408% from $0 to a current run rate of over $30 million. Listen to this pod for insight on: 📦 Mission Marketing 📦 Starting Strategically Small 📦 Thinking of Retail as a Partner 📦 Influencer Strategies Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

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Frequently asked about this episode

What does this episode say about dtc strategy?

Develop a strong, authentic brand mission and integrate it into all marketing efforts to drive hypergrowth and connect with conscious consumers.

What does this episode say about brand & content?

Approach retail expansion by viewing retailers as collaborative partners rather than just sales channels.

What does this episode say about influencer & creator?

Implement influencer strategies that prioritize genuine alignment with your brand's mission for more authentic and effective reach.

What does this episode say about retail & omnichannel?

Start small and focused, building a solid foundation around a unique value proposition before aggressively scaling your DTC business.

Listen

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