Ep 5: 5X ROAS on Facebook Ads [REAL STATS], InstaPage vs Product Page
DTC Podcast · with Josh Elizetxe · May 20, 2020 · 20 min
Summary
This episode provides a data-driven look into achieving a 5X ROAS on Facebook Ads by leveraging unexpected ad angles and optimizing landing page strategies. It offers a direct comparison between Instapage and direct product pages, highlighting their impact on conversion rates and AOV. Ecommerce operators will gain actionable insights into paid acquisition, landing page optimization, and even supply chain solutions.
Key takeaways
Utilize unconventional ad angles, like the 'teeth falling out' example, to grab attention and potentially achieve significantly higher ROAS on Facebook Ads.
Implement dedicated landing pages (e.g., via Instapage) over direct product pages for certain categories, as they can demonstrably improve conversion rates and Average Order Value (AOV).
Develop robust recovery protocols for ad pixel outages, as these are inevitable and can severely impact campaign performance if not addressed quickly.
Address supply chain vulnerabilities by proactively developing product variations or variety packs to maintain sales despite component shortages.
Beyond the obvious end-user, identify and strategically target the true purchasing decision-makers for your products to optimize your marketing reach.
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Today we share some raw stats on the angle that Josh F Elizetxe freestyled on a previous podcast (Ever had a dream your teeth were falling out?), as well as some actual numbers of running a presales page in Insta Page vs to the Product description page direct. Oh yah, also during this pod, all of our Google Home Bots synced up and we may or may not have created Skynet. Sorry about that John Connor. 00:00 - The Ad that Beat Kim Kardashian 01:38 - 🤖Skynet comes online (Google is listening) 01:50 - [REAL STATS]Josh Snow's angle (Ever had a dream your teeth fell out?) 🦷 03:05 - [REAL STATS] Instapage vs Product Page direct on Mens accessories 05:45 - Instapage Improves AOV 06:14 - Global Pixel Outtage! (Best practices for recovering) 11:00 - Overcoming Supply Chain Issues with Variety Packs 14:12 - Who's really buying your products? (Not always the end consumer) How to reach the real buyers 17:01 - VESSI Hot Seat Tease (Giveback Funnel, Thank You Page Referrals, and Novel Community Building Emails)
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What does this episode say about paid acquisition?
Utilize unconventional ad angles, like the 'teeth falling out' example, to grab attention and potentially achieve significantly higher ROAS on Facebook Ads.
What does this episode say about conversion & cro?
Implement dedicated landing pages (e.g., via Instapage) over direct product pages for certain categories, as they can demonstrably improve conversion rates and Average Order Value (AOV).
What does this episode say about supply chain & operations?
Develop robust recovery protocols for ad pixel outages, as these are inevitable and can severely impact campaign performance if not addressed quickly.
What does this episode say about dtc strategy?
Address supply chain vulnerabilities by proactively developing product variations or variety packs to maintain sales despite component shortages.
What does this episode say about paid acquisition?
Beyond the obvious end-user, identify and strategically target the true purchasing decision-makers for your products to optimize your marketing reach.
