To scale a DTC brand to nine figures, focus on speed and continuous adaptation, much like Portland Leather Goods. This involves rapid decision-making, real-time adjustments, and strategic vertical integration to outpace competitors. Learn how to optimize ad spend, implement effective hiring frameworks, and reinvent your brand to sustain explosive growth.
Subscribe to DTC Newsletter -https://dtcnews.link/signup📢 What does it really take to scale a 9-figure DTC brand? Relentless speed, constant reinvention, and never playing defense.In this episode of the DTC Podcast, we sit down with Curtis Matsko, founder and CEO of Portland Leather Goods, to break down how he built one of the fastest-growing direct-to-consumer brands by outpacing the competition at every turn.Curtis doesn't hesitate—he makes decisions fast, learns fast, and scales fast. While most brands overanalyze, he moves forward, makes adjustments in real time, and never stops evolving.✅ What You’ll Learn in This Episode:Why "velocity wins"—and how moving fast (not perfection) is the key to DTC successThe 3-6-9 hiring framework Curtis uses to keep his team leveling up every yearWhy 92% of Portland Leather Goods’ ad spend goes to Meta & Google (and why TikTok isn’t even on his radar)How vertical integration in Mexico became their ultimate growth hack—ensuring inventory never kills scalingThe truth about luxury brands: Why most "leather" bags aren’t real leather—and why that’s Portland Leather Goods’ biggest advantageHow to know when it's time to reinvent your brand—so you don’t end up like the five competitors that went bankruptThis episode is a must-listen for any brand owner looking to scale fast, break through growth ceilings, and build a brand that actually lasts. 🎧00:00 – Curtis Matsko on embracing change in business02:30 – The origin story of Portland Leather Goods06:00 – The importance of re