Ep 46: Hassle-Free Influencer Marketing in 2021 with Roger Figueiredo, Hashtag Paid
DTC Podcast · with Roger Figueiredo · November 5, 2020 · 45 min
Summary
This episode provides a comprehensive guide to mastering influencer marketing in the direct-to-consumer space. Roger Figueiredo from Hashtag Paid breaks down common mistakes, explains the nuances between celebrity and nano-influencers, and details strategies for whitelisting and fair creator compensation. Ecommerce operators will learn how to effectively measure campaign success and adapt to the evolving creator economy, ensuring authentic and impactful brand partnerships.
Key takeaways
Avoid the number one influencer marketing mistake by focusing on long-term relationships and authentic content rather than one-off, transactional campaigns.
Leverage both celebrity and nano-influencers strategically; celebrity influencers can drive broad awareness, while nano-influencers offer higher engagement and niche targeting for specific products or campaigns.
Implement whitelisting to gain access to an influencer's audience data and run paid ads from their handle, increasing reach and targeting precision while maintaining authenticity.
Develop a clear and fair creator compensation model that values their work beyond just free products, considering factors like usage rights, performance incentives, and the scope of work.
Measure influencer campaign success beyond vanity metrics by focusing on trackable KPIs like website traffic, conversion rates, and return on ad spend (ROAS) through proper attribution and tracking mechanisms.
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Not getting the results you want with your influencer campaigns? We’re here to help!
Step 1. Sign up for our Flywheel Challenge
(Only a few spots left and closing the doors on Saturday for REALS.)
Step 2. Listen to our conversation with Roger Figueiredo the VP of
Marketing and Sales Development for hashtag paid, a leading platform for executing influencer campaigns.
We pick Roger’s brain on all things influencer marketing, take a peek at the
highlights below:
🚫 Are you making the #1 influencer marketing mistake?
🔎 Celebrity Influencers vs. Nano Influencers
📄 The Art of Whitelisting
⏳ Take Time With Your Customers
💵 Creator Compensation
Listen to the full pod for a debrief on the COVID-induced creator economy, why legacy brands are reluctant to jump into influencer marketing, how to effectively measure influencer targeting and a laxative case study in influencer authenticity.
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What does this episode say about influencer & creator?
Avoid the number one influencer marketing mistake by focusing on long-term relationships and authentic content rather than one-off, transactional campaigns.
What does this episode say about paid acquisition?
Leverage both celebrity and nano-influencers strategically; celebrity influencers can drive broad awareness, while nano-influencers offer higher engagement and niche targeting for specific products or campaigns.
What does this episode say about dtc strategy?
Implement whitelisting to gain access to an influencer's audience data and run paid ads from their handle, increasing reach and targeting precision while maintaining authenticity.
What does this episode say about brand & content?
Develop a clear and fair creator compensation model that values their work beyond just free products, considering factors like usage rights, performance incentives, and the scope of work.
What does this episode say about influencer & creator?
Measure influencer campaign success beyond vanity metrics by focusing on trackable KPIs like website traffic, conversion rates, and return on ad spend (ROAS) through proper attribution and tracking mechanisms.
