Ep 43: 🔪🚀All Killer No Filler - Listen to this URGENTLY
DTC Podcast · with Raven Dixon and Stu Mason · October 24, 2020 · 32 min
Summary
This episode is a rapid-fire masterclass in Facebook advertising for DTC brands. It provides urgent, actionable strategies for optimizing ad creative testing, leveraging urgency and scarcity for BFCM, prioritizing profit margins, and utilizing pre-sale data and pre-orders to drive conversions and brand growth. Essential listening for any ecommerce operator looking to extract maximum value from their paid social spend.
Key takeaways
Implement strategies to force Facebook to test new ad creatives, even when it defaults to established performers, to ensure continuous ad innovation.
Leverage urgency and scarcity tactics in ad copy and campaign structure specifically for major sales events like BFCM to significantly boost conversion rates.
Always calculate and prioritize your profit margins before launching Facebook ad campaigns, and adapt strategies for low AOV products to maintain profitability.
Deeply analyze pre-sale landing page data to identify optimization opportunities for targeting and user experience, directly impacting conversion rates.
Don't shy away from injecting personality and 'ego' into ad creatives to create more authentic, relatable, and compelling advertisements.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
This week on AKNF we are joined by Pilothouse Senior Media Buyers Raven Dixon and Stu Mason for a rapid fire discussion of the tactics and strategies that are moving the needle for our agency this week. Off the top we discuss "what to do when you need to test new assets and Facebook continually wants to go back to the same well?"
To Join the DTC Influencer Flywheel Challenge (course) Nov 10-13, join the waiting list here: https://learn.directtoconsumer.co/influencer
We cover:
📦 How to create REAL urgency and leverage scarcity with your ads (especially around BFCM)
📦 Consider your MARGIN first when advertising on Facebook (and what to do if your product has a low AOV). 📦 Digging deep on Pre-sales landing page data to optimize and improve
📦 The POWER of Pre-orders (the ultimate brand flex)
📦 Don't be afraid of letting it all hang out and put your EGO in your ads
📦 How long do we have jobs? The Future of Facebook Ads in a world of smart automation.
To Join the DTC Influencer Flywheel Challenge (course) Nov 10-13, join the waiting list here: https://learn.directtoconsumer.co/influencer
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video</
What does this episode say about paid acquisition?
Implement strategies to force Facebook to test new ad creatives, even when it defaults to established performers, to ensure continuous ad innovation.
What does this episode say about dtc strategy?
Leverage urgency and scarcity tactics in ad copy and campaign structure specifically for major sales events like BFCM to significantly boost conversion rates.
What does this episode say about conversion & cro?
Always calculate and prioritize your profit margins before launching Facebook ad campaigns, and adapt strategies for low AOV products to maintain profitability.
What does this episode say about brand & content?
Deeply analyze pre-sale landing page data to identify optimization opportunities for targeting and user experience, directly impacting conversion rates.
What does this episode say about paid acquisition?
Don't shy away from injecting personality and 'ego' into ad creatives to create more authentic, relatable, and compelling advertisements.
