Ep 4: Traffic Is On Sale! Learn How To Ride This Wave!
DTC Podcast · with Mohamed Ali Aguel · May 20, 2020 · 27 min
Summary
The current advertising landscape presents an unprecedented opportunity for DTC brands to scale rapidly as ad traffic is "on sale." This episode reveals how to effectively double or triple your ad budgets and optimize for volume over strict ROAS in the short term, leveraging favorable market conditions. It provides actionable strategies for immediate implementation to capitalize on discounted ad inventory and accelerate growth.
Key takeaways
Aggressively increase ad budgets ('double or triple yesterday') to capitalize on discounted ad inventory, prioritizing volume over stringent ROAS targets in the short term to gain market share.
Utilize Facebook's native testing platform, "FB Experiences," to meticulously control campaign overlap and optimize performance with increased ad spend.
Implement presale pages to refine advertising angles and messaging before a full product launch, maximizing conversion efficiency when traffic is inexpensive.
Focus on email storytelling and educational content, drawing inspiration from successful brands like CROSSNET, to nurture leads and convert discounted traffic into loyal customers.
Leverage lifetime budgets for ad campaigns, as they continue to demonstrate strong performance in managing spend and optimizing delivery during periods of rapid scaling.
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🟢It's GO TIME - This week I surprised the panel with an ambush AKNF session. Good thing our team is always ready to rock 🤘🏼Here we discuss the success we're having across the board, as traffic is on sale, and clients are scaling hard and fast. Watch this quick cast to glean some insight onto how YOU can best ride this wave with your brand! 🌊
0:00 - It's GO TIME across the board (and how best practices allow you to ride the wave) 2:50 - Double, or Triple your Budgets yesterday! 4:00 - Exodus of certain traffic vertical advertisers (travel + + ) means inventory is on sale 4:40 - ROAS vs Volume in these BOOM times (invest now at a discount) 6:00 - Email Story telling and education tactics from Chris Meade and CROSSNET 7:28 - Lifetime Budgets still CRUSHING (are you switched over yet??) 9:00 - Control campaign overlap with FB Experiences, Facebook's native testing platform 11:35 - Pre Sales Magic - Use presales page to align your angles fully (shout out to the master, Mohamed Ali Aguel!) 14:12 - Advertisers and Ideas we LOVE: - Novel ideas - Brands reinventing themselves - Info Product Deluge (The
What does this episode say about paid acquisition?
Aggressively increase ad budgets ('double or triple yesterday') to capitalize on discounted ad inventory, prioritizing volume over stringent ROAS targets in the short term to gain market share.
What does this episode say about dtc strategy?
Utilize Facebook's native testing platform, "FB Experiences," to meticulously control campaign overlap and optimize performance with increased ad spend.
What does this episode say about email & sms?
Implement presale pages to refine advertising angles and messaging before a full product launch, maximizing conversion efficiency when traffic is inexpensive.
What does this episode say about paid acquisition?
Focus on email storytelling and educational content, drawing inspiration from successful brands like CROSSNET, to nurture leads and convert discounted traffic into loyal customers.
What does this episode say about paid acquisition?
Leverage lifetime budgets for ad campaigns, as they continue to demonstrate strong performance in managing spend and optimizing delivery during periods of rapid scaling.
