Ep 365: Jogo on Critical Gmail Changes for 2024 and What You Need to Do About It!
DTC Podcast · with Jordan Gordon · December 29, 2023 · 26 min
Summary
This episode is a critical listen for any DTC brand relying on email marketing in 2024. Jordan Gordon from Pilothouse breaks down the essential Gmail changes coming and provides a clear roadmap to ensure your emails continue to land in the inbox, not the spam folder. Learn how to implement dedicated domains, optimize sending, and strategically segment your audience to turn your email channel into a revenue driver.
Key takeaways
Implement a dedicated domain and warm it up thoroughly to build trust with ESPs and avoid spam folders, which is now a critical requirement for 2024 Gmail changes.
Actively monitor and meticulously control your spam complaint rate; a high rate signals disinterest to Gmail and will severely impact deliverability, so aim to keep it as low as possible.
Categorize and prioritize email messages based on importance (message priority hierarchy) and utilize "smart sending" to intelligently manage send frequency and timing for optimal delivery and engagement.
Segment your audience based on behavior, preferences, and engagement levels to deliver more personalized and relevant content, then adjust send frequency accordingly (e.g., more to engaged users, less to unengaged).
Focus on providing genuine value in every email, whether through engaging content, exclusive offers, or helpful information, to maintain subscriber interest and drastically reduce spam complaints.
Subscribe to DTC Newsletter - https://dtcnews.link/signup No rest for the wicked awesome. We're back with a brand new AKNF Retention session with Jordan Gordon, Retention Director at Pilothouse. In this episode, Jordan Gordon, Director of Retention and Email at Pilot House, discusses the latest Gmail updates and how to turn your email channel into a revenue driver in 2024. He explains the importance of implementing a dedicated domain and warming it up to avoid being marked as spam. Jordan also emphasizes the need to monitor and control your spam complaint rate to maintain a good sending reputation. He shares a message priority hierarchy and the use of smart sending to optimize email delivery. Additionally, he advises segmenting your audience and adjusting send frequency based on engagement levels. Finally, Jordan highlights the importance of providing value in your emails and previews upcoming topics for 2024. Takeaways: Implement a dedicated domain and warm it up to avoid being marked as spam. Monitor and control your spam complaint rate to maintain a good sending reputation. Prioritize your email messages based on importance and use smart sending to optimize delivery. Segment your audience and adjust send frequency based on engagement levels. Provide value in your emails to maintain subscriber engagement and reduce spam complaints. Subscribe to DTC Newsletter - https://dtcnews.link/signup
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Work with Pilothouse - https://dtcnews.link/pilothouse
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Implement a dedicated domain and warm it up thoroughly to build trust with ESPs and avoid spam folders, which is now a critical requirement for 2024 Gmail changes.
What does this episode say about customer retention?
Actively monitor and meticulously control your spam complaint rate; a high rate signals disinterest to Gmail and will severely impact deliverability, so aim to keep it as low as possible.
What does this episode say about analytics & attribution?
Categorize and prioritize email messages based on importance (message priority hierarchy) and utilize "smart sending" to intelligently manage send frequency and timing for optimal delivery and engagement.
What does this episode say about email & sms?
Segment your audience based on behavior, preferences, and engagement levels to deliver more personalized and relevant content, then adjust send frequency accordingly (e.g., more to engaged users, less to unengaged).
What does this episode say about email & sms?
Focus on providing genuine value in every email, whether through engaging content, exclusive offers, or helpful information, to maintain subscriber interest and drastically reduce spam complaints.
