Ep 36: Crushing SEO without Backlinks with Nick Jordan
DTC Podcast · with Nick Jordan · October 1, 2020 · 48 min
Summary
This episode breaks down an unconventional SEO strategy focusing on rapid content production and internal linking, rather than backlinks or technical SEO. It challenges traditional methods by emphasizing "content velocity" and a proprietary "Efficiency Score" to drive significant organic traffic for DTC brands. Ecommerce operators will learn how to optimize content for every stage of the customer journey, group keywords effectively, and leverage internal linking for maximum impact without relying on a never-ending content creation cycle.
Key takeaways
Prioritize "content velocity" – rapid, consistent content creation – as the primary lever for SEO growth, viewing it as a competitive moat.
Implement a strategic internal linking structure to maximize "juice" flow within your site, bolstering the authority of key pages.
Develop top, middle, and bottom-funnel SEO content to capture users at every stage of their buying journey and group keywords strategically on pages for better targeting.
Utilize an "Efficiency Score" (as detailed by the guest) as a key metric for ranking, moving beyond traditional SEO indicators.
Identify and capitalize on overlooked SEO opportunities specific to Direct-to-Consumer (DTC) brands by focusing on comprehensive keyword research and content mapping.
Avoid the perceived "content hamster wheel" by focusing on content quality and strategic planning rather than just sheer volume.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Nick Jordan is a character. and a razor sharp SEO with results to back up his bombastic opinions.
In his first three years in business with ContentDistribution.com he's grown several websites from 0-100,000 in a year, some projects doing 500K organics already all with zero focus on backlinks.
"There are 3 main things people think about when they think about SEO and I don't do any of them."
⛔️ Backlinks
⛔️ Technical SEO
⛔️ Praying to the Google Gods
He lays out his entire methodolgy in this podcast, screensharing his private tools, giving you a clear picture of how all of it works, including:
📦 Why Content velocity is your biggest lever with SEO
📦 How to link sites internally to create the most juice
📦 How to create top, middle, and bottom funnel SEO content
📦 How to think about grouping keywords on pages
📦 How to find new dimensions within your keyword research
📦 Why content velocity is a moat
📦 How to do all this without the content hamster wheel feeling
📦 Why Efficiency Score it the #1 ranking metric
📦 The biggest missed opportunities for DTC and SEO
Learn all about this and lots more in this action packed poddy from DTC and Nick Jordan
KEY LINKS
Keyword Grouping Tool
Quality Content is Key
Drive Your SEO Results with Content Velocity
Brandjacking 101
Hiring Your SEO Content Writing Team
<a href="https://www.prod
Prioritize "content velocity" – rapid, consistent content creation – as the primary lever for SEO growth, viewing it as a competitive moat.
What does this episode say about dtc strategy?
Implement a strategic internal linking structure to maximize "juice" flow within your site, bolstering the authority of key pages.
What does this episode say about brand & content?
Develop top, middle, and bottom-funnel SEO content to capture users at every stage of their buying journey and group keywords strategically on pages for better targeting.
What does this episode say about organic & seo?
Utilize an "Efficiency Score" (as detailed by the guest) as a key metric for ranking, moving beyond traditional SEO indicators.
What does this episode say about organic & seo?
Identify and capitalize on overlooked SEO opportunities specific to Direct-to-Consumer (DTC) brands by focusing on comprehensive keyword research and content mapping.
