Ep 354: EXTREME Email Makeover with Retention Director Jordan Gordon: banger includes, stinker excludes for maximum revenue and deliverability this Q4 | AKNF

DTC Podcast · with Jordan Gordon · November 17, 2023 · 32 min

Summary

This episode provides an essential framework for DTC brands to master email marketing in Q4, focusing on maximizing revenue and deliverability. Jordan Gordon shares strategies for segmenting engaged vs. unengaged audiences, crafting high-impact "banger" emails, and rehabilitating sender reputation by strategically managing "stinker" emails. Ecommerce operators will learn actionable tactics for optimizing email performance specifically for critical sales periods like Black Friday.

Key takeaways

• Segment your email list into 'engaged' and 'unengaged' audiences to tailor content and preserve sender reputation. Send your best content to engaged users (bangers) and re-engagement campaigns or less frequent sends to unengaged users (stinkers).
• Implement strategies to 'rehab' your Gmail deliverability by identifying and addressing issues that lead to low engagement and spam flagging. This includes cleaning lists, optimizing content, and monitoring sender scores.
• Develop distinct email strategies for high-performing ('banger') emails that drive revenue and low-engagement ('stinker') emails that can harm sender reputation. The goal is to maximize reach for 'bangers' and limit exposure for 'stinkers'.
• Optimize email content and send frequency specifically for peak sales events like Black Friday. This involves pre-planning campaigns, personalized offers, and a clear understanding of your audience's purchasing behavior during holidays.
• Focus on key email metrics beyond open rates, such as conversion rates, click-through rates, and ultimately, revenue generated, to truly assess campaign effectiveness and refine your Q4 email strategy.

Themes

Topics covered

Episode description

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's AKNF is a power house tour de force where Pilothouse Jordon Gordon lays the complete framework for an email system that maximizes revenue, AS WELL AS Deliverability for Q4. How to maximize your reach for BANGER emails without hurting engagement How to limit lower engagement on your STINKER emails without hurting your reputation How to REHAB Gmail And so much more... Watch this one on YouTube for JoGo's amazing visual props...Listen to it a few times, or just work with Jordon ➝ pilothouse.co Timestamps: 0:00 - Introduction to Email Marketing Makeover 3:00 - Segmenting Your Audience: Engaged vs. Unengaged 7:00 - Strategies for Creating 'Banger' Emails 12:00 - Improving Email Deliverability and Compliance 17:00 - Tailoring Emails for Black Friday Success Hashtags: #EmailMarketing #MarketingTips #AKNFPodcast #DigitalMarketing #InboxStrategy #BlackFridayEmails #EmailSegmentation #EmailCampaigns #MarketingMakeover #EngagementBoost Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/

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Frequently asked about this episode

What does this episode say about email & sms?

Segment your email list into 'engaged' and 'unengaged' audiences to tailor content and preserve sender reputation. Send your best content to engaged users (bangers) and re-engagement campaigns or less frequent sends to unengaged users (stinkers).

What does this episode say about customer retention?

Implement strategies to 'rehab' your Gmail deliverability by identifying and addressing issues that lead to low engagement and spam flagging. This includes cleaning lists, optimizing content, and monitoring sender scores.

What does this episode say about conversion & cro?

Develop distinct email strategies for high-performing ('banger') emails that drive revenue and low-engagement ('stinker') emails that can harm sender reputation. The goal is to maximize reach for 'bangers' and limit exposure for 'stinkers'.

What does this episode say about email & sms?

Optimize email content and send frequency specifically for peak sales events like Black Friday. This involves pre-planning campaigns, personalized offers, and a clear understanding of your audience's purchasing behavior during holidays.

What does this episode say about email & sms?

Focus on key email metrics beyond open rates, such as conversion rates, click-through rates, and ultimately, revenue generated, to truly assess campaign effectiveness and refine your Q4 email strategy.

Listen

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