Montana Knife Company scaled to 8 figures in three years by mastering a product-focused drop strategy, meticulously planning product releases a year in advance across all channels. Despite advertising restrictions for knives, they leveraged organic reach, community building, and an intimate understanding of their niche hunting demographic to drive explosive growth and customer loyalty, resulting in customers owning multiple knives. This episode is a masterclass in growing a DTC brand in a challenging product category.
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today's podcast is with Brandon Horoho, CMO and Co-founder of Montana Knife Company, makers of high quality steel hunting and now culinary knives. Knives being a restricted category on all ad platforms means Brandon's had to be very strategic to drive the 1600% growth since starting the business with Master Bladesmith Josh Smith in 2020. This podcast breaks down his product focused drop strategy, in which every week is planned out over a year in advance across all channels. You'll learn: What someone has to do to become a bladesmith...yes it involves cutting things! The secrets behind why the average MKC customer has 2.5 knives And you'll hear the ins and outs of an 8 figure product drop model, along with the challengers of selling to hunters this way... And lots more! Ready to sharpen your blade? on with the show! Timestamps: 00:00 - Introduction to Montana Knife Company and its journey 09:25 - Forging knives and collaborating with popular knife makers 18:45 - Overcoming challenges and expanding beyond their niche 27:50 - Strategies for expanding top-of-funnel reach 37:20 - Exploring Amazon and future growth plans Hashtags: #KnifeIndustry #HeirloomKnives #Craftsmanship #HuntingCommunity #LegacyBrand #Entrepreneurship #OutdoorLifestyle #DirectToConsumer #PodcastInterview #MontanaKnifeCompany Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/ad