This episode is crucial for Shopify merchants looking to move beyond misleading out-of-the-box retention statistics. It lays the groundwork for building a "pristine data framework" to accurately measure email flow performance, vital for understanding true revenue impact and optimizing customer lifecycle. By focusing on custom metrics and segmented analysis, operators can gain clear, actionable insights into their pre and post-purchase email sequences.
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* Today's episode is the first of a three part series with Jordan Gordon who leads Retention at Pilothouse. In part one you'll learn why out of the box retention statistics can obfuscate key trends in your business as well as exactly how to set up your statistics so you can get a clear read on how your pre and post email flows are actually performing (and act accordingly) Parts 2 and 3 are about the actual strategies and tactics we employ for best results on your welcome and post purchase flows, so don't miss those. Follow along, and set up your stats this way, or book a meeting with Pilothouse, and we'll set it up for you on the call :D. ➝ https://pilothouse.co Timestamps: 00:00 Introduction to mastering email marketing analytics 07:00 Unveiling the limitations of native measurement systems 12:00 Crafting precise metrics for insightful analysis 18:00 Implementing email flows without sending any emails 22:00 Analyzing segments for subscriber behavior insights Hashtags: #EmailMarketing #EcommerceSuccess #AnalyticsStrategy #MarketingInsights #DataAnalysis Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - <a href="https://dtcnews.link/advertise"