Ep 299: 9 Low Hanging Fruit Creatives You Need to Run NOW! (AKNF)

DTC Podcast · with Jocelyn and Nikita · April 28, 2023 · 22 min

Summary

This episode cuts through the noise to deliver 9 immediate creative tactics DTC brands can deploy to uplift ad performance. Jocelyn and Nikita from Pilothouse break down actionable creative formats, from leveraging UGC and testimonials to showcasing founder stories and behind-the-scenes content. This is a must-listen for anyone looking to optimize their ad creatives and drive better results without extensive budgets.

Key takeaways

• Implement 'As Seen In' creatives using logos of publications, even smaller ones, to instantly build authority and trust.
• Utilize product split-testing creatives that visually compare feature A vs. feature B to address common customer objections directly in the ad.
• Repurpose existing social media content, like engaging TikToks or Instagram Reels, for paid ads to tap into proven organic engagement.
• Create 'Founder's Content' or 'Behind the Scenes Warehouse' videos to humanize your brand and build a stronger connection with your audience.
• Develop USP Call Out creatives that clearly highlight a single, compelling unique selling proposition to grab attention and differentiate your brand.

Themes

Topics covered

Episode description

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Jocelyn and Nikita from Pilothouse as we discuss the 9 types of creative every brand should be testing, including: UGC, As Seen In, Testimonials, Box Shots, Socials Pull, USP Call Out, Product Split Test, Founders' Content, Behind the Scenes Warehouse Work with Joc and Nikita at Pilothouse ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

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Frequently asked about this episode

What does this episode say about paid acquisition?

Implement 'As Seen In' creatives using logos of publications, even smaller ones, to instantly build authority and trust.

What does this episode say about dtc strategy?

Utilize product split-testing creatives that visually compare feature A vs. feature B to address common customer objections directly in the ad.

What does this episode say about brand & content?

Repurpose existing social media content, like engaging TikToks or Instagram Reels, for paid ads to tap into proven organic engagement.

What does this episode say about conversion & cro?

Create 'Founder's Content' or 'Behind the Scenes Warehouse' videos to humanize your brand and build a stronger connection with your audience.

What does this episode say about paid acquisition?

Develop USP Call Out creatives that clearly highlight a single, compelling unique selling proposition to grab attention and differentiate your brand.

Listen

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