EP 297: Biggest Amazon Ad Accounts Opps and Flops (AKNF)
DTC Podcast · with Rob and Clifford · April 21, 2023 · 25 min
Summary
This episode dissects the most common and costly mistakes Amazon advertisers make, offering clear, actionable solutions to optimize campaigns. Learn how to stop wasting ad spend on broad targeting, effectively use negative keywords, and leverage ASIN targeting with product page multipliers to boost your Amazon sales and ROAS. This is essential listening for any ecommerce operator looking to improve their Amazon ad performance.
Key takeaways
Segment branded keywords into their own campaigns to accurately measure performance and prevent overspending on existing brand recognition.
Shift from using budget to control ad spend to strategic bid management for individual keywords and products to maximize efficiency and ROI.
Implement product page multipliers on ASIN targeting campaigns to capture competitor's audience more effectively and efficiently.
Aggressively utilize negative keywords across broad and auto campaigns to eliminate irrelevant impressions and clicks, drastically improving ad spend efficiency.
Avoid overspending on broad and auto campaigns by regularly auditing performance and refining targeting to focus on high-converting keywords and ASINs.
Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Rob and Clifford from Pilothouse's Amazon team as we go over the biggest mistakes we see in client Amazon Ad Accounts, as well as the solutions we use to turn flops into opps! Work with Pilothouse➝ https://pilothouse.co Top 5 biggest mistakes we see in Amazon Ad Accounts Not segmenting out branded keywords Overspending on Broad and Auto campaigns
Not running Product Page multipliers on ASIN Targeting campaigns
Underutilizing negative keywords Using budget to control spend rather than bids Bonus: Clifford's take on Amazon's biggest flop! (looking at you Andy Jassy!) Subscribe to DTC Newsletter - https://dtcnews.link/signup
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Work with Pilothouse - https://dtcnews.link/pilothouse
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Watch this interview on YouTube - https://dtcnews.link/video
What does this episode say about amazon & marketplaces?
Segment branded keywords into their own campaigns to accurately measure performance and prevent overspending on existing brand recognition.
What does this episode say about paid acquisition?
Shift from using budget to control ad spend to strategic bid management for individual keywords and products to maximize efficiency and ROI.
What does this episode say about analytics & attribution?
Implement product page multipliers on ASIN targeting campaigns to capture competitor's audience more effectively and efficiently.
What does this episode say about amazon & marketplaces?
Aggressively utilize negative keywords across broad and auto campaigns to eliminate irrelevant impressions and clicks, drastically improving ad spend efficiency.
What does this episode say about amazon & marketplaces?
Avoid overspending on broad and auto campaigns by regularly auditing performance and refining targeting to focus on high-converting keywords and ASINs.
