Ep 28: Scaling Knives to 8 Figures: Advanced Funnels for Ecommerce with Bokashi Steel
DTC Podcast · with Jordan and Oliver Lamb · August 13, 2020 · 49 min
Summary
This episode reveals how Bokashi Steel scaled their knife business to 8 figures by mastering advanced e-commerce funnels. It details their ClickFunnels and Shopify integration, innovative digital incentives like knife skill tutorials for lead generation, and robust post-purchase flows. The discussion highlights unconventional strategies like the "Collection Box" that generated $100K with zero ad spend, offering a masterclass in sustainable, high-profit e-commerce growth beyond paid acquisition.
Key takeaways
Implement advanced funnel setups by integrating ClickFunnels with Shopify for a seamless customer journey, especially for high-ticket items.
Develop unique, niche-specific digital incentives (e.g., knife skills tutorials for knife brands) to generate high-quality leads for your e-commerce business.
Utilize robust referral programs and strategic post-purchase flows with tools like Reversion to enhance customer lifetime value and drive repeat purchases.
Explore unconventional, zero-ad strategies like the "Collection Box" tactic to leverage existing customer relationships and product value for significant sales.
Consider strategic partnerships with established, iconic brands to access new audiences and accelerate growth without relying solely on paid media.
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What happens when two funnel loving brothers join forces with a fifty million dollar iconic brand, that has never really advertised?
This week on DTC podcast we jumped on with Jordan and Oliver Lamb from Bokashi Steel Knives to discuss their funnels, as well as their new partnership with OG DTC Icon Big Green Egg bbq.
🔵 High end ClickFunnels + Shopify setups
🔵 Use digital incentives for ecommerce lead gen (think knife skills)
🔵 Referral programs and post purchase flows using reversion
🔵 $100K in sales with ZERO Ads with this “Collection Box” strategy
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Implement advanced funnel setups by integrating ClickFunnels with Shopify for a seamless customer journey, especially for high-ticket items.
What does this episode say about conversion & cro?
Develop unique, niche-specific digital incentives (e.g., knife skills tutorials for knife brands) to generate high-quality leads for your e-commerce business.
What does this episode say about customer retention?
Utilize robust referral programs and strategic post-purchase flows with tools like Reversion to enhance customer lifetime value and drive repeat purchases.
What does this episode say about brand & content?
Explore unconventional, zero-ad strategies like the "Collection Box" tactic to leverage existing customer relationships and product value for significant sales.
What does this episode say about dtc strategy?
Consider strategic partnerships with established, iconic brands to access new audiences and accelerate growth without relying solely on paid media.
