Ep 266: Sansorium - Fiona Hepher: Sipping Sober with a 30% Return Customer Rate
DTC Podcast · with Fiona Hepher · January 2, 2023 · 39 min
Summary
Sansorium, an alcohol-free marketplace, has achieved a 30% return customer rate by strategically using pop-up events for both DTC and wholesale growth, emphasizing strong brand design, and actively riding the growing "sober curious" movement. This episode offers key strategies for niche DTC brands looking to build strong customer loyalty and leverage experiential marketing.
Key takeaways
Leverage pop-up events as a dual-purpose strategy to drive both direct-to-consumer sales and wholesale partnerships, broadening your market reach.
Prioritize exceptional brand design and positioning, especially in emerging or niche markets, as it can account for half the battle in consumer perception and adoption.
Focus on customer retention strategies from the outset; Sansorium's 30% return customer rate highlights the power of a loyal customer base for sustained growth.
Understand and align your brand with significant cultural shifts, like the 'sober curious' movement, to tap into growing consumer segments.
Curate your product selection meticulously to cater to specific consumer needs and preferences, enhancing the marketplace's value proposition.
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re fully present with Fiona Hepher, Co-founder of Sansorium, an alcohol-free marketplace with a highly-curated selection of non-alcoholic wine, beer spirits, aperitifs and more.
Join us for a discussion about the billion-dollar industry that’s just waking up (without a hangover) and is predicted to grow to over 4 billion by 2030
You’ll hear: How popups have fueled growth for Sansorium on the DTC and wholesale side of the market Why half of the battle for alcohol-free brands is brand design and positioning How Fiona thinks about accelerating the sea change towards sobriety and you might even hear me talking myself out of post-hockey beers… Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
Leverage pop-up events as a dual-purpose strategy to drive both direct-to-consumer sales and wholesale partnerships, broadening your market reach.
What does this episode say about brand & content?
Prioritize exceptional brand design and positioning, especially in emerging or niche markets, as it can account for half the battle in consumer perception and adoption.
What does this episode say about customer retention?
Focus on customer retention strategies from the outset; Sansorium's 30% return customer rate highlights the power of a loyal customer base for sustained growth.
What does this episode say about retail & omnichannel?
Understand and align your brand with significant cultural shifts, like the 'sober curious' movement, to tap into growing consumer segments.
What does this episode say about dtc strategy?
Curate your product selection meticulously to cater to specific consumer needs and preferences, enhancing the marketplace's value proposition.
