Ep 258: Plufl's Yuki Kinoshita: Seven Figures TikToking Dog Beds For Humans
DTC Podcast · with Yuki Kinoshita · November 28, 2022 · 38 min
Summary
This episode dives into Plufl founder Yuki Kinoshita's journey, revealing how a viral TikTok strategy and "building in public" led to over seven figures in presales for their human dog bed, all without paid ads. It offers a blueprint for DTC brands looking to achieve massive organic growth, secure crowdfunding, and leverage media appearances to build a highly successful brand from scratch.
Key takeaways
Focus on building in public: Share your product development journey and engage with your audience transparently to foster community and generate early excitement, as Plufl did by sharing their prototype and process on TikTok.
Utilize TikTok for organic virality: Create engaging, authentic content that resonates with current trends and inspires user-generated content, focusing on humor and relatability to drive millions of views and build brand awareness without ad spend.
Leverage crowdfunding for validation and capital: Exceeding Kickstarter goals not only provides crucial funding but also serves as powerful social proof and market validation before full-scale production.
Maximize media opportunities: Actively pursue and prepare for appearances on major shows and news outlets to amplify brand visibility and credibility significantly, converting public interest into presales.
Design a product with inherent virality: Create a unique, shareable product that naturally sparks curiosity and conversation, making it easy for early adopters to share organically and drive word-of-mouth marketing.
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast; I’m Eric Dyck
Today we’re getting cozy with Yuki Kinoshita, the creator, and co-founder of Plufl, the dog bed for humans…
Have you ever just looked at your dog snuggled up in its bed and thought…that should be me!?
Yuki did, since then they’ve done 7 figures in presales, 11xed Kickstarter Goal by raising $290,000 USD in 30 days, garnered 20M Views & 5M likes on TikTok, and had their product featured on the Tonight Show, Good Morning America, the New York Post, Fox News, the Dodo, and many more
https://Plufl.com
You’ll hear Yuki’s recipe for building in public and how it’s resulted in 7 figures without ads and before shipping a product.
Along with Yuki’s Shark Tank Experience, how he’s leveraging it after the fact, and why Kevin O’Leary might just be the nicest shark?
This podcast is a reminder that you don’t always have to let sleeping dogs lay…sometimes you have to steal their bed….
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Watch this interview on YouTube - https://dtcnews.link/video
Focus on building in public: Share your product development journey and engage with your audience transparently to foster community and generate early excitement, as Plufl did by sharing their prototype and process on TikTok.
What does this episode say about organic & seo?
Utilize TikTok for organic virality: Create engaging, authentic content that resonates with current trends and inspires user-generated content, focusing on humor and relatability to drive millions of views and build brand awareness without ad spend.
What does this episode say about brand & content?
Leverage crowdfunding for validation and capital: Exceeding Kickstarter goals not only provides crucial funding but also serves as powerful social proof and market validation before full-scale production.
What does this episode say about founder & leadership?
Maximize media opportunities: Actively pursue and prepare for appearances on major shows and news outlets to amplify brand visibility and credibility significantly, converting public interest into presales.
What does this episode say about dtc strategy?
Design a product with inherent virality: Create a unique, shareable product that naturally sparks curiosity and conversation, making it easy for early adopters to share organically and drive word-of-mouth marketing.
