EP 25: 2025 Email Deliverability Masterclass - How Email is ACTUALLY delivered
Send It! · with Jimmy Kim & Chase Dimond · April 8, 2025 · 55 min
Summary
Achieving strong email deliverability is critical for any e-commerce business relying on email marketing to drive revenue. This episode provides a masterclass on the nuances of email deliverability in 2025, breaking down how email actually gets delivered and offering actionable strategies to ensure your messages land in the inbox, not the spam folder. Tune in to optimize your email performance and safeguard your customer retention efforts.
Key takeaways
Implement DMARC, SPF, and DKIM authentication to protect your sender reputation and prevent spoofing, which directly impacts deliverability.
Actively monitor your sender score and IP health through postmaster tools (e.g., Google Postmaster Tools) to identify and address potential issues before they impact campaign performance.
Segment your email lists based on engagement and sending frequency to targeted audiences, improving open rates and reducing spam complaints.
Regularly clean unengaged subscribers from your lists to maintain a high-quality sender reputation and improve overall deliverability.
Prioritize consistent email sending volumes rather than sporadic blasts to build trust with ISPs and improve inbox placement.
Email deliverability isn’t just a buzzword—it’s the backbone of every successful retention strategy. In this episode of Send It, Jimmy Kim and Chase Dimond take you behind the scenes of their recent “Retention Reimagined” webinar, giving you an unfiltered, tactical breakdown of what deliverability actually means in 2025. If you’ve ever wondered why your emails land in spam, how Gmail decides your fate, or what “reputation resets” are—this is the episode to bookmark.From real-time scoring mechanics to seed testing strategies and the impact of content structure on inbox placement, this masterclass is packed with actionable advice. Stay till the end for 10 tips that will reshape how you send in 2025—and some candid Q&A you won’t want to miss.EP 25: 2025 Email Deliverability Masterclass - How Email is ACTUALLY deliveredHere's what we're diving into:- How inbox placement actually works (hint: it’s not your ESP’s fault)- Real-time scoring: how Gmail evaluates your emails- How to run a seed test like a pro- What Google Postmaster and Yahoo Sender Hub tell you- 10 tactical deliverability tips for 2025- How to handle dark mode, spam words, and content engagementThank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/email-sendit-nacelleNacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://eemtrk.com/sendit-nacelleeCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and
Implement DMARC, SPF, and DKIM authentication to protect your sender reputation and prevent spoofing, which directly impacts deliverability.
What does this episode say about customer retention?
Actively monitor your sender score and IP health through postmaster tools (e.g., Google Postmaster Tools) to identify and address potential issues before they impact campaign performance.
What does this episode say about email & sms?
Segment your email lists based on engagement and sending frequency to targeted audiences, improving open rates and reducing spam complaints.
What does this episode say about email & sms?
Regularly clean unengaged subscribers from your lists to maintain a high-quality sender reputation and improve overall deliverability.
What does this episode say about email & sms?
Prioritize consistent email sending volumes rather than sporadic blasts to build trust with ISPs and improve inbox placement.
