Ep 246: Nathan Thompson & Stu Jolley, Stories and Ink: Growing with SEO and Artist Collab Content

DTC Podcast · with Nathan Thompson & Stu Jolley · October 17, 2022 · 34 min

Summary

This episode reveals how Stories and Ink, a tattoo aftercare brand, leveraged strategic SEO and unique artist collaborations to dominate a niche market. Learn how to implement content-led growth and creator training to build a strong DTC brand and achieve significant organic reach, even in a specialized industry.

Key takeaways

• Invest in long-term SEO strategies and a robust content process, similar to Nathan Thompson's approach at Stories and Ink, to drive sustained organic traffic and authority.
• Develop unique content strategies through artist collaborations and community engagement to create authentic brand narratives and reach niche audiences effectively.
• Explore training creators on platforms like TikTok to generate engaging, viral content and broaden brand awareness within relevant communities.
• Focus on understanding and catering to specific subcultures, like the tattooing community, to build strong brand loyalty and tap into underserved markets.

Themes

Topics covered

Episode description

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’ve got a skin deep conversation that’s sure to leave a mark with UK tattoo after-care, brand Stories and Ink. Did you know that 1 in 3 uk adults has a tattoo? How about 1 in 5 Americans. Tattoo after-care is a booming and always expanding industry and founder/ ceo Stu Jolley is taking full advantage. https://storiesandink.com Join Stu and Nathan Thompson, Ink and Stories Growth marketing lead as we examine their interesting growth strategies like: Investing in SEO, and Nathan’s Content Process Going deep on content and artist collabs Investing in training creators to become TikTok Famous And Lots more…if you check us out on YouTube, you’ll even see Stu’s most embarrassing Tattoo and my mustache… On with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

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Frequently asked about this episode

What does this episode say about organic & seo?

Invest in long-term SEO strategies and a robust content process, similar to Nathan Thompson's approach at Stories and Ink, to drive sustained organic traffic and authority.

What does this episode say about brand & content?

Develop unique content strategies through artist collaborations and community engagement to create authentic brand narratives and reach niche audiences effectively.

What does this episode say about dtc strategy?

Explore training creators on platforms like TikTok to generate engaging, viral content and broaden brand awareness within relevant communities.

What does this episode say about influencer & creator?

Focus on understanding and catering to specific subcultures, like the tattooing community, to build strong brand loyalty and tap into underserved markets.

Listen

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