Ep 231: AKNF - Are your emails getting delivered? Plus a Nine Email Sequence for Black Friday

DTC Podcast · with Jordan G · August 26, 2022 · 23 min

Summary

This episode cuts straight to a critical (and often overlooked) aspect of DTC email marketing: deliverability. It then transitions into a concrete, action-oriented plan for Black Friday, providing a 9-email sequence designed to maximize sales for this crucial period. This dual focus offers both foundational knowledge and immediate strategic application for ecommerce operators.

Key takeaways

• Implement exclusions on your email campaigns to send positive deliverability signals to providers like Gmail, improving inbox placement.
• Avoid sending emails for two consecutive days to prevent cannibalizing clicks and maintain engagement, especially with a focused campaign strategy.
• Utilize the provided 9-email, multi-offer sequence as a blueprint for your Black Friday campaign, adapting the timing and offers to your brand.
• Actively monitor your email deliverability rates to identify and troubleshoot issues before they significantly impact your campaign performance.
• Understand the common reasons why emails don't reach the inbox (e.g., sender reputation, spam complaints) to address underlying problems proactively.

Themes

Topics covered

Episode description

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler. Today like a hot rock, Jordan G from Pilothouse dropped into the AKNF Studio to discuss the critical topic of email deliverability as well as laying out his exact 9 email, multi-offer email sequence for Black Friday. You'll learn: How to monitor your deliverability and why lots of brands' emails never reach the inbox Why you shouldn't send two days in a row without cannibalizing your clicks How to use exclusions on your campaigns to make sure you're sending Gmail the right deliverability signals Sound too complex? Just work with Pilothouse ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

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Frequently asked about this episode

What does this episode say about email & sms?

Implement exclusions on your email campaigns to send positive deliverability signals to providers like Gmail, improving inbox placement.

What does this episode say about conversion & cro?

Avoid sending emails for two consecutive days to prevent cannibalizing clicks and maintain engagement, especially with a focused campaign strategy.

What does this episode say about email & sms?

Utilize the provided 9-email, multi-offer sequence as a blueprint for your Black Friday campaign, adapting the timing and offers to your brand.

What does this episode say about email & sms?

Actively monitor your email deliverability rates to identify and troubleshoot issues before they significantly impact your campaign performance.

What does this episode say about email & sms?

Understand the common reasons why emails don't reach the inbox (e.g., sender reputation, spam complaints) to address underlying problems proactively.

Listen

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