Subscribe to DTC Newsletter - https://dtcnews.link/signup 👋🏻 Today marks the first ever DTC podcast! Technically, this is a continuation of the Hot Seat series we've been doing with @Pilothouse but today's marks the transition to our own brand! 🎉🚀📦 This episode has it all: first touch ambassador ads, selling masks PRE-covid, investing in influencers, streetwear brand building, low key spirituality, and even SOP flexes by Alex Stiehl It was amazing to sit down and riff with Joshua Jackai on his journey building a high integrity streetwear up to solid figures a month and scaling, using an interesting ambassador tactic that recruits an army of micro-influencers to buy a product, be part of the brand and recruit others. This episode has it all! This Ad driven ambassador plan is only possible because he's built a brand and a message that resonates with his audience. His message? That's for you to figure out but we really vibed with the brand's low key spirituality and Joshua's super hungry appetite to grow this thing. Dan Norcia and Eric Dyck provide some solid funnel feedback about how to make small differences to see big improvements. 📦 Joshua’s brand story with Frontrvnners streetwear 📦 What’s Joshua’s background with streetwear (BAPE, Diamond) 📦 How to create apparel that resonates with streetwear consumers 📦 Brand Ambassador + Customer acquisition in a single campaign (unique funnel) 📦 How are your brand ambassador campaigns structured on Facebook? 📦 The numbers on Joshua’s brand ambassador campaigns 📦 Targeting true micro influencers who want to be influencers 📦 Why this approach works in the streetwear niche 📦 Started running masks with a Direct marketing approach 📦 How has selling masks worked (ahead of the curve selling 2 years ago) 📦 Streetwear